Super cool concept. And, he was part of probably six businesses that I'm like, well, I need to have some shirts up. I need to have to be able to market this. I need to have some shirts up on the site ready to go and start pitching it from there. So I think I started with about 12 businesses and that was on March 25th. And then really all we did was one post and one newsletter. And we ended up with over 400 businesses and sold over 10,000 t-shirts in two and a half months. And the cool part about that was we didn't really have to work that hard to market it because the businesses were doing it for us. You know, they were marketing to their tribe. So we started with our small tribe and then opened it up to the community to sign up. And then really from there, it grew legs and tentacles and wings, and it went all over Rockford. Cause you know, Rockford is 130,000 - 140,000 people, so it's not massive. And just to see 400 businesses that we had to turn a lot down. One, because a lot of bad artwork, um, you know, everyone was just sending JPEGs and just not, not user-ready artwork. And since it wasn't a custom order, we just couldn't invest in and help them get their artwork ready at the time when it first was kind of exploding. Marshall Atkinson Okay. And so you, you had 10,000 t-shirts sold. So what did that equate to in sales and you helping them out? Kind of like your -- the money you raised for them was how much? Jarrod Hennis Yeah, so we sold the tee shirts for $25 and they got $10 from each shirt sold. So we raised over $100,000 in two and a half months that went across 400 businesses, ranging from some people that got thousands and some people that got 10 bucks. It was, it all depended on how hard they sold themselves because like, they, they were their salesmen, you know, we weren't the salesmen for that company. We were just the catalyst for it. Marshall Atkinson And did you say, “Hey, your success depends on howmuch elbow grease you're going to put into it because we're just facilitating the program? The money you raise is really about your fans and your customers buying into what you're trying to do…” Correct? Jarrod Hennis Correct. Yeah. So we sent out, you know, in the initial posts, we sent out some tips and tricks on how to promote it. We gave them a web-ready image with their t-shirt mock-up on it so they could share it properly. At the end of the day, it was, they had to promote themselves. So, you know, we had a couple of businesses that did complain and like, “Well, we only sold six shirts” and I was like, “Well, that's because you only promoted it one time on your Instagram story so it was only there for 24 hours.” Marshall Atkinson Right.
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