Jarrod Hennis So really their success was dependent on them because people weren't going to go to our website and scroll 50 pages of t-shirts to be like, “Oh, this one looks cool.” You know, it was all direct sales from that customer or their friends or someone that's sharing it for them. Marshall Atkinson Marketing is always one of the hardest things to do, so how did you get people to sign up or participate? I want to dig into that a little more. Jarrod Hennis Yeah. So we did a couple of things to start, we made a landing page that looked nice, had all the info on it, super easy for the business. All they had to do was fill out their business name, attach their logo. Pick a t-shirt color and ink color. And really from there, that's all they had to do. And they just submitted. And then we would get back to them when it was done. So once that business came in and they signed up for it, they gave me good vector print-ready artwork. We made the mock-ups and sent them the tips and tricks. From there, we had a PR person that we use for all of our events. So she kind of started the initial hustle for us to get the word out. Like, “Hey, if you're a business and you need help, sign up with Rockford Art Deli.” That's a minimal cost for us...but then we had every single news station, every radio station, newspaper, everybody was here to interview us. Because one...there wasn't anything positive going on on March 25th. Everything was closing down. Like businesses were closing. We were a feel-good story. You know, we were, “Here for Good!” Everyone was jumping on anything that we were posting and sharing it for us. So, we had that on us, so we had a minimum spend on PR. Marshall Atkinson Did you have #hereforgood or anything? Jarrod Hennis Yeah, just #hereforgoodrkfd. It did okay. Rockford is not super hip on hashtags and typing correctly. It wasn't like it didn't blow up or anything. But yeah, we did our own and we did get some good customer interaction, but you know, really it was some of these businesses don't even have a Facebook page or don't even know how to set it up properly. So it was really hard to tag them and promote each business because some of them were a salon in their basement or an auto mechanic in his garage. Cause it wasn't really, there were no rules, no parameters. I don't even know if half of them are businesses really, but they had a business name and that sort of logo, and we kind of took it from there and it was a really fun experience. A ton of learning.
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