Marshall Atkinson So let's just skip over the people who didn't do well and let's just focus on the top 20% of the people who had great success. What do you think set them apart from the bottom 80%, as far as getting involved, sharing what's going on...did they do challenges like, “Hey, we're trying to get to this number by Sunday buy now!” kind of a thing? What did they do? Jarrod Hennis So there was a combination of all three. Some of them were just really big businesses...I think the number one sales was a customer that is a brewery. So they have this big base already cause everyone loves their beer. But truthfully the top people were salons. I think it's really, they hustle. They were trying to make money to pay their staff, to pay rent...because most of the salon people are in the service industry. They couldn't file for a lot of the grants and loans because they were tip- based or cash-based or 1099. So they were kind of out of that first loop. So I think that the people that were posting daily or sending newsletters. So we had a lot of fitness places that were sending newsletters weekly with, “Hey, here's some info about what's happening, here are some at-home fitness things. Oh, and by the way, here's this to help support us. And we get $10 from each t-shirt sold.” I would say the top 25 people are all either reputable businesses or just people that hustled and posted every single day. But the salons blewmy mind. Like you don't think about salons being popular, I guess. But they crushed it. Like those salons were getting like $300 a week, $400 a week. Which was awesome. It was awesome seeing them. They have a good tribe. You have good customer service. That means you have good followers. That means they want to buy your product. Versus someone that doesn't have good customer service or any online presence, they're just running, running day by day. Marshall Atkinson And that kind of makes sense anyway, I think because a lot of hair salons, it's very personal that, you know, they chit-chat you up while you're getting your haircut or the latest style or whatever. Right? So there's a lot of talking going on anyway. And typically they go to the same person for years and years, and years and years. And so, when these people are struggling, “I need to get my hair done three months fromnow!” You know that I need them back in business. Yeah. I’ll buy the t-shirts so they can pay their rent. That’s kinda how it worked, right? Jarrod Hennis Exactly. Yeah. So it's, you know if you already have a good business model, it helped. There were a few that surprised me. There was like a law firm that sold quite a few, which was a surprising thing. I think they just, you know, it's really like a popularity contest. It's like the more popular you were and knew how to promote and sell your business the more you sold. It's like any business in general, the better you are at selling your product, the more you're going to sell. And it helps if you have a good product, which, you know, that's where we came in because we were reputable and, you know, Rockford Art Deli is known for having nice t-shirts and good prints.
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