Some sign shop sold them a PNG file that was low res, and they're like, “Yeah, this is good for you.” We had people sending pictures of their front doors and say “Hey, this is my logo” Or a business card or a back of a t-shirt. It was pretty crazy. And it's not crazy stuff that as print shops we see normally...we see some weird stuff out there. But it was eye-opening for these business owners that are sending me their stuff and they'd have no idea what they have for artwork or don't have for artwork. It's a big learning curve. So we created a page that said, “This is how to send vector artwork to Rockford Art Deli.” And we attached that or responded to every single email that had bad artwork. Cause it's like we just didn't have the time or the capacity to help redo all these logos. The first a hundred we did. We were redoing everything. Recreating people's logos. Cause it was, the hype, the fun. Like, “Oh, this is fun. We can do this!” Until it just kept coming in. And it was hundreds and hundreds and hundreds and hundreds. Marshall Atkinson You ride the wave until it's a tsunami and you can't keep up. Jarrod Hennis I think we had over 500 people apply. But we shut it off. We probably could have had 600. But we kept...we shut it off for a while to catch up. Turned it back on. Shut it off. Marshall Atkinson Along the way, you've probably stubbed your toe here or there and something just absolutely didn't work...like the artwork part. So can you share a mistake or two that happened to you and thinking through it, you wish that you had done it differently? And that way somebody who is thinking about maybe doing something similar to this can completely avoid that landmine. Jarrod Hennis Yeah. Cause this was all new to us. We've never done a fundraiser site before. We've never dabbled in any of that. I would say a couple of the biggest ones were to limit your options. Um, you know, there were similar shops out there that just had one logo. We were trying a different angle than that, but I would say limit your colors. We pretty much let them pick any in colors they want. And then we had six different t-shirts that we offered, which that was a whole thing too because then everyone stopped making t-shirts and started making masks. So we were low on inventory. So keep it simple. Um, you know, one, you know, maybe two different t-shirt colors and two different inks would seal the deal to make it simple. Communication has been the biggest issue we've had recently with, I would say, how many emails we get daily with the, you know: “Oh, I haven't gotten my shirt yet. It's been four months.” “Uh, I didn't know. It was a preorder.”
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