Marshall Atkinson Yeah. Come on. Jarrod wants to be your friend. Jarrod Hennis
I know. I just want to be friends with everybody. Like I'm not. I'm not trying to be the king of the castle or anything. It's just like, I got my niche. I'd rather just sell my RAD shirts every day and make my margins on that and not deal with custom work. Marshall Atkinson So let's finish up just really talking about the future of Rockford Art Deli. Right? So you just made all these fantastic friends in the community or solidified ones that you kinda knew off the edge a little bit. So what are you doing with this and how has that “Here For Good” laying the groundwork for the rest of this year and into next year? Jarrod Hennis Yeah, that's a good question. The whole base of it was we were investing in the long game. We created custom shirts for all these people, instead of just doing one design. So that we had this long game. So we have technically not held ransom or anything like that, but we have vector artwork now for 400 businesses in Rockford that we could, we can start sending out custom campaigns to them being like, “Hey, I know you're an auto shop, it's this time of the year, and we can send you this, this and this. And I couldmock up some things and just email it to ‘em, with a price sheet or a selling card. Or, like some of our bigger customers that we do now, we've been printing their logo on new garments, a one-color logo, and being like, “Hey, I think you'd like these three colors for your boutique this fall. Here are these options like here's a medium and large, just try them out, see if you like them, you know, no strings attached, but if you like them, let me know. Or attach a sales sheet with it, with these are the pricing for fifty and a hundred.” But right now there, you know, we have all these businesses that want like the biggest thing is we were there when they needed us most, you know, they're their print shop wasn't there when they needed us the most like they closed down and didn't open back up until July. Or June, you know, we were there trying to help make them money through the time they were all closed. So we, you know, we have that badge on us of like, “Hey, Rockford Art Deli stuck their neck out and you know, maybe lost money at the end of the day on this campaign to help them make some money.” Marshall Atkinson Are you building that out now or is it in the planning? What are you doing? Jarrod Hennis Yeah. So a little bit of both. Um, I have reached out to a few people, some of my bigger businesses, you know, or a lot of, a lot of the businesses too, just like, “Hey, I know you're printing my shirts. Can I add on fifty or a hundred more just to sell in my shop?” And that was with us not even marketing that yet. Cause, during the campaign, I had this, this top of the few people about how we were upselling. And I was like, I just feel bad about upselling when I just said no, no risk, no strings attached during the whole campaign. You know, like I didn't want to. Be like, well, “Hey, I'mmaking all this money, but hey, if you
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