Marshall Atkinson Hey Jeremy, you ready to answer some questions? Jeremy Picker Yeah, man. I hope to give some good answers to the listeners and it's awesome that S&S put this on and big fans of them. So I'm excited to share with the community. Marshall Atkinson What's the one thing that separates your company and crew from the other firms that create and sell t-shirts, let's dive into that first, because I think everybody can create a shirt, but what makes you different? Jeremy Picker Wow. That's a good question, Marshall, you know, without sounding conceited or stuck up. You know, everyone feels that their approach is the best way, but for us, we've kind of boiled it down into three things that make us unique and this stemmed from a sales meeting with a potential new client and the first thing they asked me when we sat down, they're like, why are you different? And it really threwme off, you know, I never had that before, and it just caught me off guard, but you just have to make it work. And so I gave him a pretty decent answer. I probably chopped it up a bit, but afterward, I came and sat down and really tried to think through that. Like, why should they use us? Yeah, I'm sure they're getting pitched all the time. So what makes us unique? We kind of boiled it down to three things: Our unique approach Our personal touch and Our creative focus. So the first one being our unique approach, you know, we try to approach any type of project, whether it's a full merchandise line or have one shirt for an event, we want to approach it from the fashion and retail perspective, versus just the manufacturing and supply. Most people want to lead with that, but people are coming to you because you print shirts or because you produce products, you don't necessarily need to sell them on that so much as, “Hey, how is this going to be perceived in the market, your audience, what is going to get them to wear it more often?” You know, in that comes everything seems to be influenced from the fashion world, whether companies are fashion-forward or not. A lot of the colors that you're seeing are inspired by high-end fashion. So we want to see if this shirt was sold at the mall or in retail, where, where would it be?
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