Marshall Atkinson Yeah. It's funny. You know, it reminded me of a, I'm sure you've gotten it where a client sends in some artwork and it's just absolutely horrible. And so my response has always been, “Hey, uh, Can I tell you how good our art team is?” Jeremy Picker Yeah. How do you, yeah. How do you tactfully approach that? Cause you don't know if their niece or their son or daughter designed it. So I always like to, so this is what I'm seeing in the marketplace that I think, you know, we could take your design and bring in some of these elements, you know, but hopefully we as an industry, you know, we're, we are being experts, you know, not necessarily just calling ourselves that, but showcasing what we're seeing, Marshall Atkinson What other things I love about AMB3R is your use of storyboards to get a conceptual feeling and an emotional link out and into your customer and designers' minds. It sets the direction. So where did that come from and tell us all about how you use it? Jeremy Picker Yeah, so I think it's evolved. So back in 2008, just to give you a little history, my former business partner and I, when we started and AMB3R wanted to focus on the design and the creative. He was a graphic designer by trade. He worked for a band merch company that, you know, they managed some pretty big bands. And so he was a creative director in his past life. Um, and his approach was we would just go to PacSun or Zumiez. There was another retailer that's dead now called Metro Park. And we would just go to their website. We'd grab three to five images, um, based upon, you know, the type of customer and what kit is, what I call it is going to be. And so we would say, “Hey. We feel like your audience would fit with this style and this vibe.” And so we started simple. I would pull off images, throw them on a numbers document and we would do a little bit of sketch and then screenshot it to them. Um, you know, I think. Going forward, we then turned it into some proprietary software. So back in 2010, we outsourced a group in India that knew how to code in PHP, and we had them build us a site. I would say it's a prototype that never, never went to the next step, but it works. It's functional and it's a visual survey. So instead of the customer, trying to explain the style they want or the look. They tell us what they want to be paired with images that they like, you know, a lot of people are, “Oh, I'll know what I like when I see it”, which is such a bad way to approach design because you're never going to get to that perfect design in my opinion, but it helps us and yeah, our designers to know that, “Hey. this is, you know, the event, the camp, the merch line”, but then they want this style. And cause what I think is cool, what you think is cool Marshall, and what my designers think is cool is going to be completely different. So instead of just our tastes, we pair it with the marketplace. From that, I think we've refined our design process. Two, two to three revisions, max, we start with a concept sketch and then go in once. That is kind of, yeah, we've worked through and it's just more for basement elements, main, main components. And then if they liked that, we take it to the digital phase and really make it.
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