Marshall Atkinson Nice. Jeremy Picker
And so by doing that, it really minimizes that back and forth, instead of saying, what do you want when they cancel our sketch or design, we then slow down and we just start asking them if-then questions. Yes. Or no questions. So, you know, it gives them the creative control, quote, unquote, I'm doing air quotes right now. But it puts them in a funnel that we want them to go in. We'll screenshot onto font, six different font types. Which font do you like since you don't like the ones we do? And obviously, it's more PC than that, but they pick one. Well, we're giving them the choices. We're creating the ring. They're having this kind of a ring of what we want them to do. Marshall Atkinson The idea here is, to begin with, the end in mind. What are we going to do? So if I can narrow down the choices. These colors, these fonts, this type of icon...I can get to where I need to go faster. Okay. Then if it's because most decision-makers in business, hire designers because they can't design themselves. And the reason we've heard, you know, “I'll know it when I see it.” is because people kind of have a really good idea of what they like, but it's really hard to articulate. Jeremy Picker Yup. Cause most we're dealing with aren't necessarily creatives that can explain that. So I think. You know the evolution of this back in 2013, I got sick and I had a lot of downtimes. I spent hours and hours and hours on Pinterest, and I started building my internal mood board, not for anything specific, just categories, you know, specialty inks, tie, dyes, belt buckles, enamel pins, just really. Just being lost in Pinterest. I think doing that for five-plus years, really helped me start to pick things out. And when someone would say, Hey, I'm motorsport or, you know, motor company, or, you know, I'm a nonprofit for dogs. My mind, all always go to my Pinterest boards of like, Oh, I remember seeing this. I think we can bring this in. And then fast forward to the present, I think an integral part of the creative journey, whether we're designing or working with customer-submitted artwork is how do we help them elevate it if they don't hire us for any of the designs? That doesn't mean we still can't help them elevate that design. So we try to get involved with the creative direction, shirt, colors, ink colors, you know, decoration techniques. And so I think that that really, that mood board is that foundation at that point blueprint moving forward, whether it's for this season, whether it's for this event or whether it's for the customer for the whole year, we can always go back to there and say, Hey, this is what we agreed upon. So let's keep it in that vein unless you want to start, you know, a different style, a different look, but it helps. Everyone that can't be in person, the designer, us, you know, the remote client. We're not all in the same room. So the more visuals, the more references that we can go back to keeps everyone on the same page.
76
Made with FlippingBook - Online catalogs