SUCCESS STORIES IN THEIR OWN WORDS

Marshall Atkinson Yeah. I love that. And, one of the things I've used throughout my career is the idea of the pertinent negative. And so the pertinent negative is all about what don't you want, so let's say we're doing a rodeo design. You know what? I don't want it as a cow skull. I don't want boots and spurs-- Jeremy Picker Or native rope. Marshall Atkinson Okay. Don't show me anything with that stuff. So if we asked that question to our client ahead of time then our designers -- guess what, they could skip right over that. And I think having a visual mood board or using Pinterest. I have a secret Pinterest board. That thing must have 4,000 things and I'm always pinning and looking at stuff. I like to be inspired, but I don't copy people. Jeremy Picker Right. Marshall Atkinson I know you don't either, but I just want to throw it out there. What we're not doing is plagiarizing ideas. We're being inspired by the fact that they use transparent type or they put a little ruby gem in the corner, or they did a triple outline around the fonts or something like that. That can kickstart a great idea that you can use for your client. And I think Pinterest or your own, you know if you're going to have somebody develop. You know what a semi-functional website like you did, right? It's going to be able to gather this information and we can use that later to our best benefit, Jeremy Picker A hack that I've used: do it all manual. I would take images off of the internet and throw them into different folders will -- again, its speed, it's curating. Pinterest is just the best place for that. I mean, I know there are other ones that designers use that you can, you know, create your mood boards, but Pinterest works on all your different devices. It's easy to access private, non-private. You can share it with clients, your designer, other people, but then I hire a virtual assistant on Fiverr that goes maybe twice a year. They go to my Pinterest boards and I have them pull off every image from every board into a folder system. So while I used to do that manually -- I liked doing that, but I realized that my time is better spent doing those other things. So I hire them to do that kind of dirty work for me. And then from there, that's how we populate our proprietary software. So it used to be such a huge chore. Well, I'm already getting an image -- market research images all day, every day. How can I easily take it from Pinterest to our platform? And so that has been the best way. Again, hire people that are better, faster, and well cheaper than you.

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