Sometimes it depends on the task, but yeah, that's been a great help too, to now have an internal library of images that you can easily grow. Marshall Atkinson When you're working with a customer on a project, how is it that better? Art sells more shirts. Right. Cause I know this absolutely to be true. And what's your starting point on that would say we're discussing with a new client. How do you deal with that concept and getting them to understand that this is an investment to help you sell more? Jeremy Picker Yeah, so, you know, I think graphic tee shirts being that focus, you know to life there are brands that they're their basics and they have a little, little tiny logo hit. Most people aren't going to be able to pull that off. You know, how many, how many basics do you need when you go into graphic tee shirts? Art is the first thing people see when purchasing a garment, my band merch world, I was a retail store in every city, in the state, are in the country. And I got to see that real-time, real- time data of people. Which shirt do they want there? The shirts, or let's say for the band specifically, they're up behind you. They're on board. You can't touch them. You can't try I'm on, you don't know, you know, soft. It is you're, you're instantly either attracted or not attracted to that design. So I think. That is what's going to pull them in and then they can see the cool, you know, the great decoration or the soft printer, the nice cut of the garment. You know, I think that a lot of our industry focuses is on just getting that product made, not in the design becomes, you know, an afterthought or it's just part of what we do to print shirts when. It should be the very first focus. Again, people, if they're passing it on the rack, if they see it online, it has to engage with them visually, if it's not pro or, you know, again, it's all different tastes, but that is why people are going to click on that to see, okay, what style, what colors, if they don't even like the design, they're going to go over it. And so, what I'm seeing in retail, I'm, I'm wanting, I'm looking at what is selling, you know, you can search, let's say Zumiez, PacSun, H & M. You can search by top sellers. Perfect go there. They've spent millions of dollars on trying to get that data and you can access it for free because most of the people we're creating for aren't necessarily the trendsetters. They are kind of following up on the trends and supporting them. So you take what is live in retail now? See what's selling well. And then how can I bring that into my customer's design, engaging with their audience? And so that's where I tell them, I'm like, wow. And your customer sees your shirt and a Hurley shirt in the closet. Why are they going to pick yours over theirs? You know, a lot of times people don't necessarily have these big brands. They just, I like the style, the look, it might be popular, but let's say, you know, you're a nonprofit or. You know, you're a food and beverage venue. They have that not only visual that they like about your shirt, they also have this emotional connection and involvement beyond that.
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