So I see what's selling to retail and I think people can take advantage more so than some of the big brands because they have that direct connection with the support of the consumer. And again, design gets you there. A lot of people, I think, overthink it too much. You can over-design as well. You know, I don't, I don't think I even talked about that enough, but people want to get out so much onto a design or communicate this like the serial idea. And it's like, you don't have time for that. People are going to have two seconds to look at that shirt and they either like it, or they don't, you're not going to be able to completely communicate your mission statement and what you want them to get from a tee shirt. That's a great place for the hangtag. Put your story on the hangtag, let them read it once, and then be done with it. What is going to get them to wear that shirt over it? Marshall Atkinson Yeah. And what we're searching for here is that when we do laundry, it's the first shirt that comes out of the dryer. I'm putting it on, cause this is my favorite shirt. Now it's clean. Jeremy Picker There you go. Yup. Back in rotation. Yeah, that goes again to the sustainability. Not necessarily eco, but how can we have a longer shelf life than we've all seen in the videos of how much goes into making a tee shirt and the impact on the environment? Well, let's counterbalance some of that by creating a shirt, that's going to have a longer shelf life, not go directly to the graveyard of t-shirts being the thrift store. Marshall Atkinson Okay. What is the decoration technique that always sells, but really isn't quite as known, you know, so what's working best. I mean, it's just, there's just a normal screen print, but what else do you do with that shirt to really just kick it up? And it's just a simple thing that somebody can take right now and they can sell more by doing one or two new things? Jeremy Picker Good question. I mean, I think this would be into the graphic t-shirt decorated apparel space, but for me, and I can maybe give two of these just, you know, depending on what you think. So my opinion would be applique. You know, that's how I startedmy career. That is what got me to really enjoy the creation and the creativity that can go into it. You know, it's very tactile. You can choose a wide, wide variety of fabrics depending. On the look you're going for, if you're in motorsports or auto, you can do, you know, carbon fiber faux diamond plate. If you, you know, are sports, you can do, you know, like so football or basketball material. And then if you want this more preppy collegiate look, you can do felt or cotton twill. Like there's so many layers. Within that as a creative, I love it because it is just layered, you know, it's not just, here's my design printed on a shirt. It's what type of fabric, what type of stitching do I want on it? And also you can go multimedia with it.
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