You can screen print something and then do a little bit of, you know, let's just say initials of an applique letter over the chest. So now you have this depth to a shirt and not only that I think it has a higher perceived value -- you know, even if you don't have the best taste or you're not shopping at the highest end places, when you see something that's embroidered and are appliqued on versus just printing, the consumer can also already tell that that has a higher perceived value. But now, so many people have lasers that even if they don't do the applique in-house, you can find someone that can cut fabric. You know, even if you have to send it to them, you can cut letters or, you know, I know there are other companies out there that you can buy premade, appliques, you know, there are limits to that. But, if you don't have the supply chain, then you know, they're a great source. You can heat press them on -- I'm always a fan of stitching them on, but, really you can use so many different elements when it comes to applique. And to the fall and winter months, a one-color felt applique with just their name and art letters is going to be one of their most popular items. I know it is for many of my customers, again, if you're retailing these, that is great. Especially if you have a brick and mortar because as people are going by, they see that they can touch it. And it creates this uniqueness to it. I know Abercrombie and Hollister used to do some crazy market research and all they did is take what has been made from the past - washed, torn up, tattered. And how do we replicate that? Marshall Atkinson And I think what we're going for here is just the patina of my favorite “it looks like I've had this thing for years”, even though I just bought it two weeks ago. Jeremy Picker Yeah. And that's great for on the vintage kind of worn inside, but then you have your athletic sporty... all the football, basketball, jerseys, baseball, they're all done without applique with tackle twill, zigzag stitches. So really, you can have a great applique look with any style that you're going for. Streetwear, action sports, that's the nice thing about utilizing specialty stitches.
Marshall Atkinson Yeah. Great. Great.
Well, thanks, Jeremy. I really appreciate this fun look at designing for apparel and how it translates into sales. So for anyone that wants to get in touch with you, or learn more about how AMB3R can help themwith their next creative campaign, what's the best way that they can get in touch with you? Jeremy Picker Yeah. So I'mmost active on LinkedIn. I try to, I try to post on most channels, but LinkedIn is just a great spot to, you know, to share my philosophy on our industry. You know, I focus on design, creative development, merchandise curation, and I also bring in marketing stuff in there and social media. How can you utilize those platforms to expand your brand? The second would be Twitter. I'm @jwpicker. Twitter has been my fun engaging place for people in our industry. You know, we were involved in a couple of communities together, Marshall, and I think if you need some fresh ideas, if you feel stuck, you have to get out of
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