Roger Burnett A long time ago, I believe it was my nominating you for the PromoKitchen crew... that really transitioned our relationship from the more business-related, you know, I had you decorate products for us way back in the Visual Impressions days. And it was by virtue of what I saw you doing with sustainability there. That really was the impetus for me to want to get you involved with PromoKitchen.
So it’s been a while. Marshall Atkinson
Yeah, it's been a while. And so, I've printed shirts for you and, then of course we were PromoKitchen Chefs, and I'm still involved with that. Although you're not, but that's still cool, right? You're still awesome. Roger Burnett Absolutely.
Marshall Atkinson You're just busier. Anyway... you ready to get started with some questions? Roger Burnett You betcha... fire away. Marshall Atkinson
All right. So here's the first one. I want to start the discussion by outlining what you do and how it all works? Where is the genesis of your approach and why is it so successful for you? Roger Burnett Yeah, so we started the business Social Good Promotions in 2019. And it was based on a bet that I'm making based on a year's worth of research that I had done as part of my role in PromoCares... which we'll talk about PromoCares in a little more detail here as we kind of wind this thing out. But the bet is that buyers of promotional marketing items want to have a deeper connection with the products, that they're actually putting their logos on and that by marrying the story behind the factory, that makes the product in a way that creates more of an emotional connection for the buyer. I believe we then give that buyer the opportunity to take the product that they've just put their logo on, and make it more about the narrative of their business as opposed to it just being a branded piece of whatever it is that happens to have that company logo on it. So really what this is about is competitive differentiation Marshall. Because, every company that is in business is competing against other companies that do the exact same thing. And in most instances, there can only be one low-cost provider. So unless you're the lowest, you need to figure out something to allow your business to stand out. And what we're trying to do is teach organizations how to be able to do that first and foremost, and then secondarily to allow that their branded merchandise items can help reflect that narrative when they're out talking about themselves in the marketplace.
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