So, I know that that's working from a trustworthiness perspective because, that wasn't happening in my days at a hundred million dollar promotional products distributorship. It's working at a very different level now that we've re-crafted ourselves in this way. But to answer the more thorny topic which is, do I still sell them stuff anyway? What I typically will do is... the way we set up the product selections that will show a client clearly are front-loaded with suppliers that have a product-based, give-back attached. We then move the second group are businesses that the product itself doesn't necessarily have a give-back, but the company has demonstrated some level of CSR activity that we believe we can defend organizationally if that's what somebody wants to pick. And then third, Social Good Promotions always gives away a portion in 25% of our profit is reinvested into pro bono marketing services work for nonprofits, our area. So even if we can't ultimately do something from a factory perspective, we're still doing it as an organization. But, if somebody wants to buy something that I don't personally believe we can stand behind, I will not sell it to them. And I will say that much. And there have been instances where people have approached us about buying a specific product that they wanted to have at a specific price -- we passed on that transaction because it wasn't a good fit for us. Marshall Atkinson Good. So it's good to have some ethics. I like that. Roger Burnett We didn't believe that we can stick around and Social Good Promotions for very long if we were cutting doors, cutting corners, doing side deals that ultimately would blow up in our face. So we have to be very, very purposeful and thoughtful about who the clients even are. And can we have a good conscience about whom it is that we're actually doing business with? Marshall Atkinson So, I would guess that if you're doing a good job for one client and, you know, we all do a good job for our folks. But because of the story behind things, when those people network and do stuff -- they let the cat out of the bag a little bit and recommend you because guess what? You're not just putting a logo on something you're actually helping other things. You're helping other organizations and other people. And then there's all that whole backstory thing which is such a good story that people share -- doesn't that lead to more referrals for you than maybe normal? Roger Burnett Definitely. Definitely. And the fun part for me to watch is there's been instances where I've been with my clients in social settings. Then someone who doesn't know the nature of our relationship will remark on that like: "Oh wow. That backpack is really awesome." And it's so fun to watch when the person who bought the backpack for me is like, "Oh my God, let me tell you about this backpack. This Backpack is a base camp backpack. Yeah. They support the Wounded Warrior Project. And Roger from Social Good Promotions got me hooked up with Sweeda who sells this bag and I bought it fromhim. And I love telling the story because every time I carry my backpack, I think about Dan Nevins and the Wounded Warrior Project and how we're supporting what they're doing."
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