2B — February 8 - 21, 2013 — New Jersey — Mid Atlantic Real Estate Journal
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oday’s tenants demand more from their of- fice spaces than ever. T By Marlyn Zucosky, IIDA, Joshua Zinder Architecture + Design Forward-Looking Fit-Outs: Working with the interior architect early schematic – an important sell- ing tool, because often these are the first drawings a tenant will see. Visual Experts
tects and interior designers for ways to make for-lease spaces more than dollar-per-square- foot-commodities. Often this process starts before an office property or space goes on the market. JZA+D has developed a number of ways that the ar- chitecture-and-interiors firm can play a more effective role in serving brokers – and attract- ing tenants. Keepers of Information Brokers rely on their archi- tecture and design partners to know how interior layouts work and how they can be best utilized. Does the tenant work in huddle groups that need a flexible space for impromptu meetings? If so, the interior designer may be able to create these spaces without piling costs onto the tenant installa- tion. Does the company have unusual IT or A/V needs? The architect can aide in planning for them in advance. Fast Actors Aquick response is often the key to a happy relationship between broker and architect. Just as a broker might offer a “nickel tour,” the architect should be able to offer a “nickel plan.” These plans give a test fit for the space resulting in a crisp but no-frills drawing or
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Smart build- ing owners and real es- tate brokers understand that surface- g l oss so lu- tions – like lining a law- firm’s confer-
Prospective tenants may not expect brokers to visual- ize interior solutions – real estate professionals are often expected to focus mainly on the numbers. But by offering a little guidance, an architecture and interior design team can fill that gap, to prep the broker with visual ideas. Sometimes it takes drawings, but often a simple walk-through of the space will help a broker com- municate the true underlying potential of a vacant space. The broker then has a better ability to sell the prospective tenants on the benefits they value most, while helping them find the best possible fit. Trend Spotters Concepts like hoteling, “hot- desking,” and collaborative work environments are noth- ing new, but sometimes it takes an architect to see what’s on the horizon and how it will apply to a specific type of ten- ant. The dedicated reception- ist, for example, is quickly going the way of the steno continued on page 8B
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Marlyn Zucosky
ence room with mahogany bookshelves or slapping pri- mary colors on the walls for an advertising agency – don’t cut it. The workplace is a busi- ness and productivity tool, and a physical expression of the occupant’s core mission. Often it’s part of a mobile work scheme, too (see sidebar). By engaging architects and interior designers early in the process, property owners and brokers are better able to meet tenant’s needs. After all, even a numbers-driven broker knows that clients want their spaces to do more than house workers or signal corporate identity. Selling the benefits of the building speaks to the facility’s role in bottom-line productivity. Because of this, brokers and owners are looking to archi-
Fairfield Corporate Park, Fairfield, New Jersey
FOR LEASE 32,000 Square Foot Industrial Building
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Featuring our Annual COMMERCIAL OFFICE SPOTLIGHT February 22, 2013
A special pullout section… featuring
• A special LISTING of all the Office Space transactions recorded in the Mid Atlantic Real Estate Journal throughout 2012 • Bi-lined Articles submitted by Expert office brokers • Office Market Reports compiled by major companies • Society of Office and Industrial Realtors Organization • Special feature on NAI and it’s member firms • National Association of Industrial and Office Properties
Deadline: February 12, 2013 • Special advertising rates to all participating firms Linda Christman • Mid Atlantic Real Estate Journal
1-800-584-1062 • Fax: 781-871-5299 Email: lchristman@marejournal.com
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