A — February 8 - 21, 2013 — Mid Atlantic Real Estate Journal
www.marejournal.com
Mid Atlantic Real Estate Journal
Mid Atlantic R eal E state J ournal Publisher ............................................................................Linda Christman Section Publisher ................................................................Elaine Fanning Section Publisher ..................................................................Andrew Hicks Section Publisher ....................................................................Steve Kelley Senior Editor/Graphic Artist ................................................ Karen Vachon Graphic Artist/Social Media Specialist ............................ Rachel Rugman Office Manager ....................................................................Joanne Gavaza Editorial Consultant .............................................................. Ben Summers Guest Columnist ................................................................... Michael Mullin Mid Atlantic R eal E state J ournal ~ Published Semi-Monthly P.O. Box 26 Accord, MA 02018 (Mail) 312 Market Street, Rockland, MA 02370 (Overnight) Periodicals postage paid at Rockland, Massachusetts and additional mailing offices Postmaster send address change to: Mid Atlantic Real Estate Journal, P.O. Box 26, Accord, MA 02018 USPS #22-358 | Vol. 25 Issue 3 Subscription rates: $99 - one year, $198 - two years, $4 - single copy REPORT AN ERROR IMMEDIATELY MARE Journal will not be responsible for more than one incorrect insertion Toll-Free: (800) 584-1062 | MA: (781) 871-5298 | Fax: (781) 871-5299 www.marejournal.com
Multi-FaMily apartMent lender & HealtHcare Finance
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By Michael Mullin Multifamily Resident Portals Moving to the Next Level
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Purchase/Refinance/New Construction.
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ultifamily owners, operators and ten- ants have embraced
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resident portals as a conve- nient conduit for paying rent and submitting work orders. Now industry forward-thinkers are looking at additional ways to make these websites more relevant so they will draw visi- tors on a daily basis. Clearly, multifamily portals designed to accomplish busi- ness between landlords and tenants make sense from an operational standpoint. Money comes in online and is routed electronically, and these pay- ments automatically update the ledger and statements via the accounting system. Or, if someone submits a work order, it will route to the appropriate person. Residents can check on the progress, and once their job is completed they receive an automated notification. Nobody has to touch anything from the operational side, which can cut down processing expenses significantly.
The views expressed by contributing columnists are not necessarily representative of the Mid Atlantic Real Estate Journal
Yet these “Version 1.0” por- tals provide little motivation for residents to log on frequent- ly. So what else can they be engaged to do? Simply put, In- ternet portals provide a launch point for people when they go online. General portals like AOL, MSN and Yahoo! include information from multiple sources, such as news, stocks, weather and other items of interest. Niche portals – like those being used inmultifamily – are specialized to emphasize a particular interest or sub- ject area. To that end, multi- family owners are starting to customize their portals with information pertinent to their
individual communities. In taking a resident portal to the next level, as with any technology-related venture, it is important to work with the right partner. The first step in selecting a vendor should involve identifying the portal’s requirements and desired fea- tures, followed by interviews with and demos from two or three established players. Several portal companies spe- cializing in multifamily have strong reputations, with El- lipse, Property Solutions and Active Buildings among them. Be sure that the service and support culture, as well as the continued on page 3A
Auctioneers Directory..................4A B.R. Kreider & Son, Inc............ 12C Barry Isett & Associates, Inc....11C Bennett Williams Realty Inc. FC-C BL Companies............................. 7C Brasler Properties................... IC-C Business Card Directory...........17A Bussel Realty Corp.................. IC-B Cenova Snow & Ice Solutions.... 4C Cooper Horowitz..........................7A Corbett Exterminating............. 18D CP Rankin Inc.........................BC-D Delran Builders.........................10A Drexel........................................ 22D Earth Engineering Inc............. 10C Ehrlich, Petriello, Gudin & Plaza 12D Falcon Group............................ 14D Fitzpatrick Lentz & Bubba.......11C Geotechnical Engineering Consultants................................. 8C Gerber/Somma Associates.......... 1B Greater Newark DE..................14A Greater Reading Economic Partnership................................. 2C H.T. Lyons................................. 10C Harkin Builders.........................10A Hawley Realty, Inc...................... 4C Heller Industrial Parks.............. 6B Hillcrest Paving & Excavating...24D Hinerfeld Comm’l. RE.... IBC-A ,1C Kaplin | Stewart.........................2A Keast & Hood Co........................ 9C Landcore Engineering Consultants, P.C....................... 10C Landmark Commercial Realty... 3C Liberty Elevator. ...................... 24D LMS Commercial Real Estate.. 12C M Miller & Son..................12A,11D McMahon Transportation Engineers & Planners.............. 10C Mericle Commercial RE......... BC-C
Montecalvo Material Recovery Facility........................................ 2D NAI Keystone Commercial & Industrial, LLC........................... 3C NAI Summit................................ 2C Nave Newell................................ 9C Northern Waterproofing & Restoration................................ 16D NorthMarq.................................. 6C NRC Realty Capital Advisors.....1A Onorati Construction Inc........... 6D P Cooper Roofing Inc................ 15D Penn’s Northeast........................ 2C Penn-Northwest Development Corporation................................. 5C Pilera........................................... 5D Poskanzer Skott Architects........ 9B PRD Management, Inc............... 3D RCP Management..................... 13D Real Property Capital..................6A RealTime Technology Group...... 1D Red Star Mortgage Co.................2A Regal Bank........................ BC-A,3B Robert E. Blue. ........................... 8C Rose Metal Systems. .................. 2C SEBCO Laundry Systems...2B,21D Sheldon Gross Realty, Inc.....2B,4D Stafford Smith Realty................ 4B Subway...................................IBC-A The Green Group.........................3A The Kislak Company, Inc........... 3B Thesing Companies.................. 19D Thompson Management LLC.... 4B Transportation Resource Group. . 7C TriM............................................11A Warfel Construction..................11A Whitesell................................. BC-B Wohlsen Construction...............11A
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