PRICING YOUR PROPERTY
USING A COMPARATIVE MARKET ANALYSIS A Comparative Market Analysis (CMA) is the strongest tool available to determine the most strategic selling price. It compares your property to similar properties in your neighborhood which provides us with your property’s most accurate market value.
Once adjustments are made for square footage and features, your agent can make a qualified recommendation for the asking price of your property.
At Berkshire Hathaway HomeServices Utah Properties, our state-of-the-art CMA platform features live updates as the market changes to give you the most current and accurate market analysis.
PRICING STRATEGY
*
2% 30% 60% 80% 92%
POTENTIAL BUYERS
5% above
10% below
5% below
10% above
MARKET VALUE TRUE
If you price too high, many potential qualified buyers will not look at your property.
If you price too low, you may receive more interest but you will likely not get the highest return on investment.
By objectively assessing your property’s value and positioning it competitively within the marketplace you are most likely to receive the highest quality buyers and the best return on investment.
* National Association of Realtors: Pricing Pyramid
Made with FlippingBook Ebook Creator