Newton are strategic delivery partners, invested in your success.
10-13 JUNE 2025
Strategic delivery partners, invested in your success
newtonimpact.com
Hello!
Wil Schoenmakers Global Head of Retail and Consumer Goods
With our work across the Consumer Goods and Retail landscape worldwide, we think it’s our responsibility to use our end-to-end viewpoint to help drive transformative growth – with and for clients, consumers and the communities we operate in. So, we are looking forward to engaging with other stakeholders to explore how innovation, sustainability goals and operational excellence – supported by AI and technology - can supercharge every part of the global Retail and Consumer Goods industry landscape. As new members of The Consumer Goods Forum, we are excited to be part of the inspiring Coalitions of Action, unlocking the industry’s most significant opportunities and risks. As this is our first year at the CGF Global Summit, we look forward to connecting with new and familiar industry friends, hoping to lay the foundation for a lasting partnership with The Consumer Goods Forum and all its partners!
We are delighted to partner with The Consumer Goods Forum and align behind its ambition to help deliver ‘better lives through better business’ – exactly what we’re all about at Newton too.
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Introducing Newton
Strategic delivery partners, unlocking complexity for meaningful impact
Newton is a strategic delivery partner to its clients, turning complex strategic ambitions into plans which deliver measurable and meaningful impact.
Our global clients turn to us when challenges feel too big, too entrenched, or too resource-intensive to solve alone. Global footprint, deep market expertise With a worldwide presence and extensive market expertise, we operate across three core markets: Retail and Consumer Goods, Defence and Infrastructure and Public Sector. Over the past twenty years, we have established a proven track record combining our unique blend of data- driven precision, proprietary tools, deep sector expertise, behavioural insight and hands-on collaboration. Invested in the impact We are committed to delivering transformative outcomes, so much so that we put 100% of our implementation fees at risk, 100% of the time. Our talented teams work on the ground, across silos, and shoulder-to-shoulder with our clients to unlock value, embed change, and deliver results that endure. Our people are united by a commitment to excellence, a belief in outcome-based results and a drive to go further, exceed our clients targets and help them innovate for tomorrow.
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Our client portfolio
Delivering meaningful impact for 400+ organisations
“I’ve worked with lots of different consultancies over the years and the experience with Newton has been the best by far. We’ve been on the journey together. Our wins have been shared wins, but also our challenges have been shared challenges. It’s been fun and
you’ve become friends and colleagues.” Retail Director, major grocery retailer
“This programme has set the benchmark for how we will deliver change. I want this to become the template for future programmes – the methodology, staying true to democratic vitality, the results delivered, delivering this at scale, the method for minimising exceptionals.” CEO, major UK retailer
“I really feel the Newton team have gone above and beyond.” Sales VP, global consumer goods company
“I regard Newton’s work as the best piece of professional service support that I have seen over my career. It has been absolutely pivotal to our success as a business. Newton has a single-minded focus on making change happen and a combination of great insight that’s rooted in a real understanding of our business.” CEO, consumer goods company
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Our client impact Our programmes are designed to deliver benefits rapidly whilst building the capability, capacity and belief within our clients’ organisations to sustain and grow the improvements beyond Newton’s involvement
Our typical programme durations are six to eighteen months, with some examples of the impact delivered shown in the table below.
Programme focus Business transformation/ turnaround
Benefit delivered
Additional benefits
Client
15% productive labour hours savings
Improved customer service scores Improved on-shelf product availability
Retail
3.1% profit improvement through reduction of Cost of Goods Sold on food and non-food products +3% category growth
Cost of Goods Sold
Improved supplier collaboration Increased surety of supply
Collaborative ranging with retailers
Category growth
8% cost saving
Supply chain optimisation
Fresher food on shelf for shoppers Reduction in Scope 3 emissions 15% reduction in fresh food waste 22% increase in output on a capacity-constrained production platform Skills and capability build including new digital tools and increased AI and automation
Consumer Goods
Collaborative value creation +20% increase in
operating profit
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We deliver impact across the end-to-end value chain With a relentless focus on excellence and innovation that delivers
Manufacturing MANUFACTURING EXCELLENCE
Forecasting and Ordering SHERLOCK AI
Commercial and Innovation SHOPPER SCIENCE™ Optimising range at a store level, cut waste by 20% and increased sales by 5%
Store Proposition STORE REGENERATION 3-10% CapEx savings and 2-5% revenue uplift for refurbs and new store openings
10-15% operational improvement, translating to 3-6% EBIT impact
Optimising processes to increase availability by 5-10% and reduce waste by 10-20%
PLAN
CREATE
PLAN
SOURCE
MAKE
DELIVER
SOURCE
MOVE
SELL
SERVE
SUPPLIER
CPG OR PRIVATE LABEL MANUFACTURER
RETAILER (OMNICHANNEL)
Growth and Commercial Strategy COMMERCIAL EXCELLENCE 4-7% margin uplift and strategies for sustainable volume uplifts
Procurement MARGIN IMPROVEMENT Partnering with buying teams to decrease Cost of Goods Sold spend by 2-5%
Retail Operations SUPERCHARGING RETAIL 10-20% reduction in labour spend, 25%+ improvement in online order accuracy and 10%+ improvement in perceived availability
Supply Chain and Logistics DIGITAL LOGISTICS 15-20% reduction in driver time and a 10-25% reduction in warehouse labour
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Our current propositions in Retail and Consumer Goods Our toolkit is constantly evolving to tackle the industry’s biggest challenges
Whether you are looking to delight customers and consumers to deliver growth or improve your margins, we bring the activation energy, industry expertise and the detail-driven approach you need to deliver your strategy. By leveraging our rigorous Newton Core methodology, proprietary digital tools, data-driven insights, behavioural science and leading-edge technology, we deliver change that empowers front-line teams, excites clients and equips organisations for sustained success.
MANUFACTURING EXCELLENCE
SHERLOCK AI
MARGIN IMPROVEMENT
SUPERCHARGING RETAIL
We work side-by-side with our clients to leverage data and technology, simplify experiences, optimise labour models and make processes work for colleagues to maximise value and provide customers compelling reasons to return.
With our Sherlock AI tool, we forensically pinpoint the root cause for stockouts end-to-end. We use machine learning powered logic to improve decision-making at the front line, thereby sustainably enhancing on-shelf availability whilst minimising waste and stockholding.
By deeply understanding what matters to clients, identifying the right suppliers and using our market leading Cost of Goods Sold tool, we partner with buyers to secure the best value for consumers and to free up value to invest in category growth.
Our forensic approach spans across material and indirect spend, labour and performance governance to uncover opportunities that improve efficiency and unlock hidden capacities within the factory wall.
DIGITAL LOGISTICS
COMMERCIAL EXCELLENCE
SHOPPER SCIENCE TM
STORE REGENERATION
We bring science to revitalising the store estate. By embedding our design, innovation, and behavioural science expertise directly into clients’ teams, we craft innovative, engaging shopper experiences that delight customers and ensure they keep coming back for more.
With AI-powered data-science, our Shopper Science TM tools help clients to deliver winning commercial strategies, getting the right range in the right places at the right price, tailored to localised shopper missions, increasing sales, margin and category share.
We help businesses make the long term actionable and measurable, aligning teams around bold, human- centred strategic visions and the operational shifts needed to bring them to life.
We partner with the front-line to embed leading edge technology, to automate and augment warehouse and driver delivery processes, and optimise logistic networks with data – delivering accurate, on-time and cost-effective services to customers.
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Reigniting the core product range and driving profitable growth of a newly acquired brand Case study – commercial excellence
Our rigorous analysis makes the complex simple
We help our clients maximise profitability and increase market share at pace We partnered with a global branded food and drink organisation on their journey to integrate a newly acquired premium water brand into their broader business. Together, we delivered at pace and in full, navigating challenges such as declining margins and the evolving needs of the away- from-home market. Through close collaboration, we reignited the core product range and improved profitability by implementing a refreshed pricing strategy. Leveraging an AI-enabled data-driven approach, we established a robust commercial strategy and created an unconstrained blueprint for category leadership. The brand lacked a clear long-term commercial strategy that would enable them to maintain their success in the away-from-home market and meet the changing needs of shoppers and wholesalers. Margins were decreasing, and they were facing further headwinds through the introduction of various legislation and taxes, threatening the overall profitability of the business.
6.5% margin uplift identified over the next five years with a route to double volume per annum
We developed a pricing strategy based on simplification, margin growth and revenue protection to cut through price and terms complexity. We simplified the number of SKUs to ensure the core range was laser-focused on consumer needs, at a price that was consistent and competitive. Most importantly the approach and tools were developed shoulder-to-shoulder with teams from RGM, sales, marketing and finance to deliver a truly cross-functional solution.
“I really feel the Newton team has gone above and beyond.” VP Sales
We leverage ways of working to better target growth
We analysed 30+ datasets and gathered insights from over 90 outlet visits to equip the teams with a data-driven market engagement approach. This targeted the right customers and consumers to accelerate growth in a sustainable way.
Our transformative approach drives market penetration
We developed a strategy to unlock new markets and geographies, analysing operational capacity to inform a site expansion plan. By truly understanding the market position within away-from-home alongside the wider product portfolio, we provided insight to inform a long-term brand positioning transformation.
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Case study – supercharging retail
Transformation partner for an iconic UK retailer
$328m annualised bottom-line profit improvement by reducing productive labour hours by 15% and 4% reduction of Cost of Goods Sold
3%
We help clients who have seen transformation
We look holistically and to the long-term
increase in sales whilst improving customer experience
This UK retailer was feeling the full force of the cost- of-living crisis. Soaring inflation amid supply chain uncertainty, driven by the Ukraine-Russia war and changing customer behaviours through COVID, left the organisation fighting to turn a profit. They needed us to turnaround business performance and help them return to profit, despite their poor track record of successfully delivering and embedding change. The desired outcomes were centred on improving customer experience and delivering productive growth.
We delivered a holistic transformation roadmap and successfully implemented four large-scale change programmes, while enabling several others.
We began with an enterprise-wide assessment across all cost areas within the business to identify a three-year roadmap and route to deliver $1.3bn in annualised benefits , while, at the same time, we set up a programme office to prioritise and track individual change programmes aligned to business strategy. During these productivity programmes, we: ■ Delivered over $160m cost reduction in Cost of Goods Sold by driving productivity improvements across the end-to- end value chain ■ Identified $130m of improved margin through availability improvement, returns volume reduction and OpEx reduction ■ Released millions of hours of capacity from store operations (equating to over $135m in annualised cost savings), whilst also improving CSAT (customer satisfaction) metrics and upskilling teams in sales effectiveness ■ Optimised delivery routes leading to one million fewer miles driven every year ■ Introduced effective e-commerce processes leading to four million fewer product substitutions leading to a lower cost for the business.
“Newton’s work has set the blueprint for how all change should be delivered.” Group CEO
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Futureproofing growth in a fragmented global petcare organisation Case study – portfolio reinvention
Our approach de-risks innovation through experimentation and iteration at pace We brought together cross-functional teams to explore high-potential areas in pet tech, validating stalled pipeline ideas and testing new opportunities in wearables, biosensing and ambient tracking. Our work streamlined fragmented R&D efforts and enabled clearer, more holistic investment decisions. This included designing and launching a live metaverse pilot with 200+ pet parents (NPS 7.9) in weeks, demonstrating the feasibility and value of lean, near-term testing in future-facing spaces.
We build connected, impact-driven models for growth By helping align teams and unite them beyond a shared vision, we reduced duplication of work and streamlined activity to agreed priorities. We helped our client shift from fragmented efforts to a more connected, action-oriented approach, unlocking a clearer, more confident path to near- term wins and long-term growth.
We bring clarity to complexity through deep human-centred insight We worked with a global petcare client who needed to strengthen their position after rapid expansion into nutrition, pet tech and veterinary health. Fragmented teams and priorities had led to duplicated efforts, stalled pilots and a lack of clarity. We redefined and future- proofed the strategy for the naturals category and two global brands, unearthing fresh insight to define and prioritise 13 new concepts.
13 valid product concepts
2 future-proofed brand visions
“You made us move with pace, leverage the diversity of perspective and answer some of our big questions.” VP Sales and Marketing
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Case study – procurement
Reducing ingredients and packaging costs by 3.5% per category
We build sustainable capability through customised training
Our approach is data-driven, ensuring objectivity We worked with a global food manufacturer spending c.$1.3bn on over 12,000 individual items - it was hard for buying teams to achieve economies of scale. To protect margins due to inflation, the client needed to reduce costs by ensuring supplier cost price increases were fair. We used data-driven cost models to ensure objectivity and identify whether suppliers were passing through ‘unexplained’ inflation (e.g. wage increases in production labour for other customers).
We boost buyer confidence by identifying alternative supply options These data-driven cost models gave buyers confidence. We conducted extensive market research to find potential new suppliers who could meet our demand if negotiations with incumbent suppliers failed, and this helped buyers to push harder in negotiations, leading to supplier changes in certain instances.
12,000 individual items in scope
3.5% average cost reduction per category
Buyers themselves may be highly skilled, but many supplier negotiations require a team of experts, including Technical Managers, Product Developers, Commercial Managers, Legal Teams and more. We spent time understanding team requirements and developing customised cross-functional training and governance aligned with a common objective.
“This is the way we buy now – suppliers will have to get on board, and buyers will be assessed on their ability.” CCO
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Case study – manufacturing excellence
Reducing production cost through factory optimisation
8.5% reduction in material spend through reformulation and waste reduction
50% throughput increase in group’s largest automated line
We are experts in reducing material and labour cost
Our approach is data and software-led We worked with the client to build an IoT dashboard, LineVision, to measure line performance, flag problems and analyse causes. This showed that short but frequent line stops were adding up to big inefficiencies. We also improved line speed by optimising the Programmable Logic Controllers – in fact, we increased the overall capacity of the largest line by 50% through the optimisation of line, oven, recipes and robotics, and LineVision was rolled out across the manufacturing group.
We deliver what matters most
The private equity owner of a premium food producer had ambitious targets to improve EBITDA by 35%. We worked with the producer to identify cost savings across three factories, including labour and material cost reduction resulting in savings in excess of the target EBITDA improvement. This was based on improved line efficiency, labour plan optimisation, recipe cost development and waste reduction.
We saved another 3.5% of material spend by re- formulating recipes to meet consumer priority needs while reducing costs. This involved consumer needs analysis, recipe design and trial, blind tasting and customer negotiation. Waste was analysed, root causes identified, and solutions trialled, saving 5% of material spend.
“The partnership with Newton has been instrumental in supporting the business turnaround in the last two years.” CEO
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Case study – supply chain
Logistics and manufacturing transformation for a large bakery
20% increase in
8% reduction in fleet drivers
We help our clients to cope and compete in tough times
Our approach drives operations/ manufacturing excellence
manufacturing line efficiency
Our client was struggling with inflationary pressures, a competitive labour market and changing consumer behaviours. We worked with them to enable them to offer better value, while maintaining product quality and investing in innovation.
We worked with the client to build an IoT dashboard, LineVision, to measure line performance, flag problems and analyse causes. This enabled the team to drive improvements in labour efficiency. Our team reduced material costs through improved line efficiency, labour planning and recipe development and reduced waste. We worked across 20+ warehouse/DCs to optimise the pick process for deliveries to stores and drove 15%+ improvements in pick rates. We developed a warehouse performance model and labour forecasting tool to enable managers to order the right labour, enabling 10% of cost reduction across warehouses, while maintaining service levels for all customers.
“We wouldn’t have been able to achieve the pace or scale of results without the Newton team.” Distribution Director
We work with clients to optimise planning and shipping
We worked with our client to build a planning tool using machine learning capability to enable better decision- making on shipping of products to customers. Bringing together the commercial and logistics teams, we reduced delivery frequencies, optimised routes and reduced drivers by 8%, creating a significant cost-saving opportunity for the client.
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Case study – product reformulation
Reducing cost of goods by 22% through recipe reformulation
We reduce costs and protect the consumer experience The work our team did with the client led to a 22% cost reduction through reformulation without compromising on product quality or customer satisfaction.
We help our clients to navigate supplier cost increases
We prioritise consumer needs, whilst reducing costs We benchmarked our clients’ chicken products vs. the market and we discovered that some product ingredients were over specified. We identified the product attributes that mattered most to consumers, designed and trialled new cost effective recipes and blind taste tested them. Consumers ranked the new formulations across five key characteristics, and we used results to optimise consumer satisfaction and product cost.
88% of cost increase mitigated
22% cost reduction through reformulation
Our grocery client was facing unprecedented inflationary price rises from suppliers across categories. It was hard for them to pass this onto customers in categories like value-added chicken as increasing recommended sales price would impact sales volumes. They urgently needed to find new ways of avoiding price increases without compromising on quality or customer experience.
“The complexity is what Newton excels at. You are experts at solving complex problems.” CEO
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Meet the team
Wil Schoenmakers wil.schoenmakers @newtonimpact.com
Leon Smith leon.smith @newtonimpact.com
Senior Partner and Global Head of Retail and Consumer Goods Specialisms: Retail and Consumer Goods
Partner
Specialisms: General Merchandising and Grocery Retail
Kate Haddon kate.haddon @newtonimpact.com
Tom Pelekanou thomas.pelekanou @newtonimpact.com
Director
Director
Specialisms: Transformation, Organisational Development and Change Management
Specialism: Grocery Retail
Matt Knox matthew.knox @newtonimpact.com
Amy Bourne amy.bourne @newtonimpact.com
Director
Head of Market Engagement
Specialism: Consumer Goods
Specialisms: Sponsorships, Partnerships and Marketing
newtonimpact.com
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