CoachApply Master for Jacksonville Public Library

Upselling & Cross-Selling

Suggested Strategy: Use a Whiteboard Coaching strategy to help the

individual put their current strategies for upselling and cross-selling up

for analyzing their effectiveness and to brainstorm new strategies to help

the individual reach their goals.

Suggested Questions:

→ Rating Question: On a scale of one to six, with six representing that

your upselling and cross-selling strategies are 100% effective every time

you utilize them and one representing that you never have a successful

sales conversation, where would you rate yourself and why?

→ Self-Actualized Question: What actions do you think we could take

together to help you reach a six and be as effective as you can be in

your upselling and cross-selling strategies?

Suggested Activities:

→ Whiteboard Coaching: On the left side of a whiteboard, write down

how the individual would describe their current strategies for upselling

and cross-selling. On the right side of the board, write down the

phrase “100% effective selling” and ask the individual to define it. Write

down that definition under the phrase. Draw an arrow from the left

side of the board to the right side with five vertical hash marks along

the arrow line.These hash marks represent the actions that the

individual must take to reach the definition on the right side of the

board.

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