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Inside This Issue
1 Carmen Celebrates National Get Out of the Doghouse Day 2 The Power of Continuing the Conversation Our Clients Say It Best 3 Gathering Evidence Crucial in This Case Follow Us on Social Media! 4 Paris Summer Olympics Will Showcase French Flair
GAME CHANGING
Paris 2024: Not Your Grandfather’s Olympics From the country that gave us Napoleon, escargot, and high-fashion runways, this news should come as no surprise: The 2024 Summer Olympics in Paris will break the mold.
Open-water swimming events will also be held in the Seine — a plan that alarmed fans who recall that the river flooded with untreated sewage as recently as last year after heavy rains overwhelmed the city’s old sewers. French officials say the city has dug a giant reservoir nearby to collect excess rainwater and prevent a recurrence. The Eiffel Tower will be a looming presence over a temporary arena built for beach volleyball and other events. The layout ensures that the nearly 1 billion expected TV viewers will get an eyeful of the iconic 135-year-old iron spire. The Eiffel Tower plays another pivotal role. Iron taken from its girders during renovations in the past century has been forged into the center of each Olympic medal in the shape of a hexagon (mimicking the rough outline of France on a map). While most Olympic mascots have been cuddly animal figures, France’s quirky mascots, the Phryges (pronounced fri-jee-uhs), are red, white, and blue cartoon characters modeled after a conical hat worn as a symbol of liberty during the French Revolution. It’s a brief reminder, lest viewers forget, that among all of its other distinctions, France is also one of the birthplaces of modern democracy.
Organizers have missed no opportunity to put a distinctly French stamp on this international event, as TikTok personality one37pm pointed out in a video. Venues, ceremonies, medals, and mascots are all intended to highlight France’s unique architecture and history. The setting for the opening ceremonies will be the picturesque heart of Paris. The parade of athletes will be held on the River Seine, with each national delegation riding in boats fitted with cameras to project the athletes’ images on public screens. It may be hard for Paris to out-do opening ceremonies of the past, such as the four-hour extravaganza at the 2008 Summer Olympics in Beijing or London’s 2012 Olympic opener featuring a Queen Elizabeth body double parachuting into Olympic Stadium from a helicopter. Nevertheless, in a significant first, admission for the hundreds of thousands of expected spectators will be free, a gesture also likely to be remembered.
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