Sustainability Report 2020
WE WORK EXCLUSIVELY WITH ORGANIC COTTON
From day one, we have chosen to work sustainably using only 100% organic cotton because for us, using conventional cotton can never be ethically justified. Organic cotton comes from seeds that have not been genetically modified (non-GMO) and is grown without the use of chemical pesticides or fertilisers. Organic cotton farming uses natural me- thods, such as crop rotation, which benefit not only the soil, fauna and the environment, but create biodi- versity and promote good health and quality of life for farmers and their communities.
A cotton plant needs roughly 180-200 days from planting to be ready for harvest. Cotton is one of the world’s oldest known fibres. Seeds represent 66% of the weight of cotton balls.
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