Soto Law Group - January 2019

January 2019 Soto’s Chronicles

DeDe Soto

Protecting your most valuable asset — your family

FROM THE DESK OF DeDe Soto

HAPPY NEW YEAR! WELCOME 2019

SHERLOCKHOLMES’ 164 TH BIRTHDAY! ‘E lementary , M y D ear W atson .’

I hope this year brings good health and prosperity to all.

As you make your plans for 2019, make sure that you take time for yourself and those you love, whether its talking, walking or enjoying the outdoors, calendar it in! While challenges might come your way this year, your attitude will direct how you respond to them. Good attitudes and positive thoughts for 2019 is my wish to you. While you make your plans, be sure to protect yourself, your loved ones, and of course your finances. We will be having several workshops this year and the first one is Monday, February 4, 2019 in my office. I hope you will share this information with someone who needs to get their financial affairs in order, protect their loved ones and be educated about the estate planning world.

The most beloved of all fictional detectives, Sherlock Holmes, celebrates his 164th birthday this month. It’s speculated that Holmes would have been born on Jan. 6 of 1854, and fans across the globe gather each year on this date to observe his “birth.” People don their pipes, top hats, and long coats and, with a chorus of “The game’s afoot,” settle down for a weekend marathon filled with novels, short stories, movies, and TV shows. The character Sherlock Holmes was created by author Sir Arthur Conan Doyle, who finished his first novella in 1886, called “A Study in Scarlet.” Although Doyle is best known for his four novels and handful of short stories about the private detective Holmes and Dr. John Watson, it wasn’t his life’s goal. Doyle wanted to become a historical novelist and wrote several novels of the genre which were admired in his time but did not receive the same attention as Holmes. The author became so disgruntled with Holmes and his popularity that he finally killed the beloved character in 1893. But due to the public’s overwhelming reaction, Doyle grudgingly brought him back in the early 1900s. One of the most noticeable characteristics of Holmes is his ability to use observation to solve cases. Through reasoning and scrutiny of the people and areas around him, Holmes solves seemingly impossible mysteries. These characteristics were inspired by a professor Doyle met while attending medical school, Dr. Joseph Bell. The professor impressed on

Until Next Time, Blessings

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the students how important observation was when diagnosing a patient. Bell also enjoyed picking a student from his class and guessing their particular profession based only on observation and inductive and deductive reasoning. Over the years, Holmes has influenced the creation of a number of characters in our modern world, including Dr. Gregory House from “House” and Spock from “Star Trek.” While many individuals enjoy the plethora of characters and shows inspired by Sherlock Holmes, there are also plenty of outright remakes, from “Sherlock” starring Benedict Cumberbatch and Martin Freeman to classics such as “The Adventures of Sherlock Holmes” starring Jeremy Brett and David Burke. To this day, fans continue to drink up the phenomenon Doyle created. Although fans may come together to celebrate the birth of their favorite detective on Jan. 6, it isn’t his canon birthday. Doyle never mentions an exact year or date. In

fact, in all Doyle’s works, Holmes’ age is mentioned only once, and that is in “His Last Bow,” Holmes’ final adventure. The detective is described as “a tall, gaunt man of 60.” From this, fans deduced that, since the book is set in 1914, Holmes must have been born in 1854. But why Jan. 6? The date was decided by a dedicated fan, renowned journalist and novelist Christopher Morley. Morley started the largest organization for Holmes fans, known as the Baker Street Irregulars. He speculated that Holmes’ birthday was on Jan. 6 because Holmes references William Shakespeare’s play

“The Twelfth Night” twice within one story. Morley wrote an article in the U.S. magazine “Saturday Review of Literature,” which was published on Jan. 6 of 1933. In it, he proposed that Holmes’ birthday was on the twelfth day of Christmas — Jan. 6. Ever since, fans across the world have dedicated this day as Sherlock Holmes’ birthday.

Listen to Something New The Best Podcasts to Start in 2019

Though podcasts have been around for over a decade, they have only recently found their stride in popular culture. And they don’t all feature nerds talking about “Game of Thrones.” In this form of audio entertainment, there really is something for everyone. A number of podcasts have broken into mainstream pop culture, like “My Favorite Murder,”“This American Life,” and NPR’s “Planet Money.” But these are only the tip of the iceberg. Here are a few lesser-known podcasts that are seriously worth your time. START SOMETHING FUN: ‘SPIRITS’ The title “Spirits” is a play on the stories told and drinks enjoyed on this podcast. Co- hosts Amanda McLoughlin and Julia Schifini offer a fresh take on myths, legends, and folklore. From Greek classics to the tale of the Javanese Mermaid Queen, these lifelong

friends and mythology enthusiasts examine what the stories we tell say about our culture, traditions, and values. If you’re eager to fill your year with something kinda creepy and kinda cool, you can’t go wrong with “Spirits.” Start listening at SpiritsPodcast.com. GO ON AN ADVENTURE: ‘THE FAR MERIDIAN’ Audio dramas are back and thriving in the world of podcasts. “The Far Meridian” explores the story of Peri, a lighthouse keeper whose brother disappeared long ago. Peri is terrified of leaving her home, so she’s never discovered what happened to him. That changes when her lighthouse begins to appear in a new location every morning, initiating her search for her brother. Fantastically fun and painfully real, this is a story about the courage it takes to leave home behind. Join the girl in the lighthouse at TheFarMeridian.com.

TACKLE YOUR NEW YEAR’S RESOLUTIONS: ‘THE MARIE FORLEO PODCAST’ We all need some advice. Why not get it from someone who knows what they’re talking about? Marie Forleo is an entrepreneur, writer, and philanthropist. And according to Oprah, she’s a thought leader for the next generation. Her mission is to help you become the person you most want to be. On the podcast, Marie and her guests discuss business, relationships, fear, love, and so much more. Get inspired at MarieForleo.com/marietv. This list is just a start to the wealth of amazing, diverse podcasts out there. News recaps, sports history, true crime, pop-culture throwbacks, and plenty more fantastic audio entertainment awaits on your phone’s podcast app. Start listening to your new obsession today!

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A New Year in Digital Marketing

Strategies You Need to Try in 2019

Creating a successful marketing campaign requires foresight and adaptability — especially these days. Technology and consumer habits are rapidly changing, and using what worked in 2018 won’t necessarily be the right move in 2019. To help you determine your strategy for the coming year, here are a few rising marketing trends worth your consideration.

web browser. ComScore estimated that half of all online research will be done through voice search by 2020, which means that if your website isn’t voice-search friendly, half of your audience may never hear about you. Hubspot has some advice on optimizing your website SEO for voice search at Blog.hubspot.com/marketing/how-to-optimize-for-voice-search.

MARKET WITH A TRUSTED SOURCE

SAY HELLO TO CHATBOTS

eMarketer found that 30 percent of internet users have ad-blocking software installed on their devices, meaning that a big chunk of your audience will never see your online ads. But even users who do see online ads often don’t trust them. A 2015 Nielsen study found that consumers

We didn’t listen when science-fiction movies warned us, and now AI is taking over the world. But maybe that’s not such a bad thing. Programs like chatbots have become more sophisticated and are being hailed as the future of lead generation. Deployed on websites, through Facebook messenger, or even via text message, chatbots can answer common questions and shepherd visitors through

are far more likely to choose a company to do business with based on word of mouth, branded or editorial sites, and reviews. When planning your digital marketing strategy, learn how to incorporate these trusted sources in order to get your brand out there.

your digital funnel. Start learning the basics about chatbots at ChatBotMagazine.com.

Technology continues to evolve and is constantly affecting the business world in new ways. As a result, it’s shaping up to be an interesting year in marketing. Keep an eye out for opportunities to incorporate these trends into your marketing strategy.

OPTIMIZE FOR VOICE SEARCH

How are you ranking on voice search? Asking Siri or Alexa to find something online brings up fewer results than searching through a

Take a Break!

CITRUS AND AVOCADO SALAD

Ingredients

1 blood, cara cara, or navel orange, sliced 1/8-inch thick and deseeded 1 Meyer or regular lemon, sliced 1/8-inch-thick and deseeded 4 tablespoons olive oil, divided

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1/4 small red onion, thinly sliced 2 tablespoons fresh lemon juice

1 bunch arugula

1/2 cup fresh mint leaves 1 avocado, cut into wedges Salt and pepper, to taste

Directions

1. Heat oven to 425 F. 2. In a rimmed baking sheet, toss citrus slices with 1 tablespoon oil and season with salt and pepper. Roast citrus until lightly charred and caramelized, about 10–15 minutes. Let cool. 3. Meanwhile, in a large mixing bowl, combine onion and

lemon juice. Season with salt and let sit for 5 minutes. 4. Add citrus, arugula, and mint to onion mixture. Drizzle with remaining oil, season with salt and pepper to taste, and toss thoroughly. 5. Add avocado, combing very gently to not crush avocado.

Inspired by Bon Appétit

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INSIDE THIS ISSUE From the Desk of DeDe PAGE 1 Who Is Sherlock Holmes? PAGE 1 My Favorite Podcast PAGE 2 3 Marketing Trends to Watch in 2019 PAGE 3 Take a Break PAGE 3 Citrus and Avocado Salad PAGE 3 Tapping Into Sports Psychology to Optimize Performance PAGE 4

NOT HITTING ANY PR S LATELY? Time to Exercise Your Mental Fitness

Sports psychology has helped athletes, like Michael Jordan, and golf pros, like Greg Norman, become legends. “What separates the good from the great is between the ears, the way they talk to themselves, their inside communication,” says Dr. Sylvain Guimond, a sports psychologist. World-class athletes stay mentally tough and visualize their victories to propel them past competitors. This same strategy can help you take your training to the next level. Outside of the professional sphere, mental exercises based on sports psychology can help you hit new PRs by changing the way you think about your performance. Psychologists have found that believing you can succeed — whether it’s scoring a goal or stealing a base — is key to actually succeeding. One of the newer techniques to enter the sports psychology scene, neuro- linguistic programming (NLP), aims to instill this belief in athletes. While the subjective

nature of NLP makes its effectiveness hard to verify, NLP reportedly increases confidence in athletes, as Rhonda Cohen notes in “Sport Psychology: The Basics: Optimising Human Performance.” It focuses on building confidence through visualization and speech patterns to help athletes tune into a winning mindset. While the name might sound complex, NLP is anything but — it can be as simple as choosing a song that you associate with confidence and playing it on repeat for 10 minutes as you visualize yourself getting a PR for squats. Before your next workout, play the song as an audio cue to go into that confident state of mind. Mindfulness exercises can also be extremely effective at improving athletic performance. These exercises, like yoga and meditation, build a strong foundation for mental fitness. By learning how to ease your thoughts and calm your mind, you’ll be better prepared to call on techniques like positive thinking and

mantras during your workouts so you can, as one NLP expert says, “consciously enter a state of peak performance.” Even as you’re incorporating sports psychology techniques into your routine, remember that they’re only going to be effective if you put in the work when you’re training. As Cohen says, “It is one thing to think about or want to change; it is another thing to go ahead and actually do it.”

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