Brand Guidelines - Corporate

Brand Guidelines Manual CORPORATE

DRAFT THREE

Bateel

Brand Guidelines Manual, Corporate

Welcome to the Bateel Corporate Brand Guidelines manual. This document will explain how to construct communications that are visually consistent, effective and above all – clearly distinctive of our brand. We have illustrated each individual element of our brand, outlined guides on application and shown how to bring it to life using our carefully crafted range of brand assets.

INTRODUCTION

Bateel

Brand Guidelines Manual, Corporate

CONTENTS

ABOUT BATEEL

32 TONE OF VOICE 33 Introduction 34 Our tone of voice 35 Our language 36 Corporate descriptor 37 COLLATERAL 38 Stationery 39 Business card: grid

4 5 6 7 8

About us Our values

Mission, vision & values

Brand architecture

BRAND IDENTITY

10 Introduction 11 Logo 12 Logo proportion 13 Logo clearance space 14 Logo do's & don'ts 15 Logo positioning 16 Logo sizing 17 Colour palette 18 Paper stocks & finishes

40 Business card: dual language 41 Business card: English only 42 Business card: Arabic only

43 Letterhead: grid 44 Letterhead design 45 Compliments slip

46 Envelope: DL 47 Envelope: C5 48 Envelope: C4 49 Folder 51 Email signature 52 Powerpoint template: cover

19 Logo colour 20 Logo finishes

21 Typography: Latin fonts 22 Typography: Arabic fonts 23 Tagline: colour 24 Tagline: clearance guide 25 Tagline: sign-off application 26 The Henna motif 27 Henna motif: clearance space 28 Henna motif: colour variations 29 Henna motif: sizing 30 Henna motif: positioning 31 Henna motif: do's & don'ts

53 Powerpoint template: divider page 54 Powerpoint template: content page 55 Powerpoint template: content page with images

56 CONTACT

Bateel

Brand Guidelines Manual, Corporate

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1 .Understanding our Brand The about us section provides key information regarding the strategy, messaging and values that drive us as a company. 2.Our Brand Identity The brand identity section is an overview of all aspects of our visual language. It is imperative that these assets are used correctly. 3. Application Our brand assets are designed to be applied across a range of visual tools and applications. When used correctly, the brand identity should appear clear and consistent across all touchpoints.

HOW TO USE THIS DOCUMENT

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About Bateel

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Bateel is a gourmet food business with a distinct difference. As both a cultivator and curator of fine food, Bateel travels the world to bring exceptional experiences to an appreciative audience. Our aim is to delight and educate, through a culinary journey of discovery.

ABOUT US

About Bateel

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Quality Bateel has one quality only. The finest. Authenticity We have the know-how to source the most exceptional ingredients from around the world. Innovation As inventors and cultivators of the world’s only gourmet date, we are pioneers. And we have been innovating ever since. Integrity We strive to do the right thing. Every time.

OUR VALUES

Our values are a set of beliefs that we hold dear. They serve as our behavioural compass. We have one set of values across our Company, Boutiques and Cafés.

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LOREM IPSUM DOLOR Vision Distinctly Different. Mission To delight and educate

Lorem ipsum dolor sit amet, consectetur adipiscing. Quisque ut bibendum arcu suspendiss. Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consectetur adipiscing. Quisque ut bibendum arcu suspendiss. Lorem ipsum dolor sit amet.

the world through a culinary journey of discovery. Values Innovation. Quality. Authenticity. Integrity.

Our Mantra Discover the Difference.

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OUR BRAND ARCHITECTURE

A Branded House Brand architecture that reflects our USP

Bateel is a Branded House. Given that all products and services are centrally branded, recognition and customer loyalty tend to bubble up to the parent company. In turn, this creates a stronger customer relationship that extends beyond the value of the product, but to an elevated respect for the inherent values of the company. This can equate to greater trust and an easier sell of new or related products, even extensions.

BATEEL INTERNATIONAL LLC

BOUTIQUE

CAFÉ BATEEL

Bateel

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Corporate Brand Identity

Bateel

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The following pages outline a few simple rules about our Corporate brand identity. Please take your time to understand how it is applied so that it will always appear in a clear and consistent way.

IN THIS SECTION Logo Colour Palette Typography The Henna Motif

Brand Identity

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OUR LOGO

Our logo is the most important element of our visual identity. It is the visual embodiment of the our brand that people instantly come to recognise and associate with excellence. We use the Bateel core logo for our Corporate and Boutique brand identity and it should be used in all cases for collateral, communications and packaging – there are no exceptions.

Brand Identity

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LOGO: PROPORTION

Our logo has been crafted with a primary focus on Arabic and smaller proportion of the English translation. We ask you not to de-construct, change or modify any elements in our logo, all parts and proportion have been carefully considered.

ARABIC

LOGO

ENGLISH

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LOGO: CLEARANCE SPACE

1 Signage Application

We have defined an exclusion zone that stops other graphic elements interfering with the Bateel logo. To ensure that the logo is always seen clearly across all material, we have defined two versions of clearance space, one for signage and the other for printed and marketing collateral.

We have identified the space between the two elements as the clearance zone for signage. This guide ensures that maximum space is utilised on a store front. 2 Printed Collateral Application To ensure ample space around the logo for printed collateral, we have used the height of the Arabic motif as the x-height for clearance.

Height of Arabic text used as rule for x-height.

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LOGO: DO’S & DON’TS

It is crucial that our brand appears in the correct manner, all the time. When applying the Bateel logo, the following rules should be adhered to at all times. Below are some examples of correct and incorrect application of the logo. Please follow them as a general guide.

1 DO use the correct colour variations of the logo.

2 DO use the correct finish variations of the logo. 3 DO use the correct finish variations of the logo. 4 DO place the white logo over clear photographic backgrounds. 5 DO use a black logo for items such as receipts.

1 DO NOT modify the logo, or alter proportions in any way.

2 DO NOT lock the tagline with the logo.

3 DO NOT alter the colour of the logo in any way. 4 DO NOT place the dark brown logo over colour photography. 5 DO NOT position the logo over busy photography.

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LOGO: POSITIONING

1 Stationery & Communications Bateel logo to be positioned in corners in letterhead and compliment slips, centre in business card. 2 Packaging Primary application for packaging, Bateel logo can be positioned in centre.

The primary positioning of the Bateel logo for communications is in the top-right, or bottom-right corner. For smaller formats, such as business cards, the logo can be positioned centrally. This principle can also be applied for packaging.

For formats smaller than A5 (e.g. business cards), the logo can be positioned centrally.

Packaging formats can adopt a centred principle for logo positioning.

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LOGO: SIZING

The logo must always be easily distinguished and appear clear and consistent. As long as the clearance space rule is adhered, the logo can be used as large as desired. We have set a minimum size of 12mm.

Logo height

45mm

30mm

25mm

17mm

15mm

12mm

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COLOUR PALETTE

Our Boutique colour palette is refined, pared-back and tonal. This spectrum should be used across Boutique collateral, main brand messaging, packaging and communications.

1 Brown Pantone 462 2 Beige Pantone 4545 3 Light Beige Pantone 4545 50% tint

Process Colour

Brown C 30 M 41 Y 86 K 46

Beige C 4 M 5 Y 31 K 4

70%

80%

90%

100%

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PAPER STOCKS & FINISHES

We use a range of textures and finishes to add a controlled level of opulence. Our paper stocks are tactile, yet clean and evoke a luxurious feel. We use a light gold foil finish for logo and text.

1 Textured Stock Beckett Cambric Arctic 2 Ticketing Accent Smooth Natural 3 Coloured Stock Colorplan Bagdad Brown

4 Gold Foil Foilco 6128

NOTE: Whenever printers are unable to supply the above paper stocks, please substitute with similar.

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LOGO COLOUR

Below is an overview of correct colour variations for the Bateel logo. Depending on the type of collateral, the logo can be manifested as a gold foil, or simply as beige, or dark brown.

1 Gold foil logo on brown background. 2 Beige logo on brown background. 3 Gold foil logo on white background. 4 Brown logo on white background.

Primary logo colour

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Brand Identity

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LOGO FINISHES

Below is an overview of correct colour variations for the Bateel logo. Depending on the type of collateral, the logo can be manifested as a gold foil, or simply as beige, or dark brown.

The logo can be applied as a textured emboss on either a dark brown, or light background. This application can be used to achieve a more prestigious, premium feel, particularly for stationery or packaging.

1 Gold foil logo on dark brown background.

2 Gold foil logo on white background.

3 Blind embossed logo on textured paper stock. 4 Blind embossed logo on gold finish surface.

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TYPOGRAPHY: LATIN FONTS

For Latin text, we use a combination of Romain and Brown. You must ensure you own a legitimate copy and licence for each font prior to using them.

Typography is a powerful tool in the development of a creative identity. Using our typefaces consistently, across both languages, makes us recognisable.

Aa Bb Cc Lorem ipsum dolor sit amet, consectetur adipiscing elit. 1

1 Headline Romain Headline Regular

Sub-Header & Statement Paragraph Romain Headline Regular

2 Bodycopy Brown Light & Regular

3 Tagline Brown Light

Lorem ipsum dolor sit amet, consectetur dolore adipiscing elit, sed et eiusmod tempor incididunt labore dolore.

LOREM IPSUM DOLOR SIT AMET Lorem ipsum dolor amet, consectetur dolore adipiscing elit, sed et eiusmod tempor incididunt labore dolore.

NOTE Fonts available for purchase: Romain https://www.swisstypefaces. com/fonts/romain/ Brown https://lineto.com/The%20 Fonts/Font%20Categories/ Text%20Fonts/Brown/

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Brand Identity

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TYPOGRAPHY: ARABIC FONTS

For Arabic text, we use a combination of Simplified Arabic and Dinar Light. You must ensure that you own a legitimate copy and licence of each font prior to using them.

أبجد هوز دولور الجلوس امات أبجد هوز دولور الجلوس امات أبجد أبجد هوز دولور الجلوس امات أأ ب ب نسخة أبجد هوز دولور الجلوس امات أبجد دولور الجلوس امات

1 Headlines Simplified Arabic Licence from fonts.com 2 Body copy Simplified Arabic Licence from fonts.com

3 Tagline GE Dinar One Licence from boutrosfonts.com

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TAGLINE: COLOUR

Our tagline acts as our company mantra. We use it as a sign-off for brand stories, as an invitation to the customer to experience the brand first-hand.

1 Gold foil logo on brown background 2 Gold foil logo on white background 3 Brown logo on white background

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TAGLINE: CLEARANCE GUIDE

The tagline should be used sparingly and requires its own space to communicate clearly. Below is a simple guide illustrating the correct clearance space.

200% 100%

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TAGLINE: SIGN-OFF APPLICATION

When used as a sign-off for a brand message, or story, the tagline can be combined with a simple border device to apply emphasis. It is imperative that the clearance space is used in combination with the border device.

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THE HENNA MOTIF

Our Henna motif is unique to our brand. It is used as a standalone marque of quality on all of our products and is a symbol of Bateel’s integrity, and heritage. The Henna motif acts as our crest, a signature that represents fertility – the pure soil that is our fertile land of our date groves in Al Ghat. Wherever the motif is seen it is recognised as a marque of excellence in cultivating clean, fine food. The circular form represents continuity. Our never- ending quest for perfection and to delight and educate the world through a culinary journey.

Quality Innovation Authenticity Integrity The Henna motif is a visual representation of our brand values:

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HENNA MOTIF: CLEARANCE SPACE

We have defined an exclusion zone that stops other graphic elements interfering with the Henna motif. The clearance space is calculated as 50% of the width of the Henna motif.

50%

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HENNA MOTIF: COLOUR VARIATIONS

Below is an overview of correct colour variations for the Henna motif. Depending on the type of collateral, the Henna motif can be manifested as a gold foil, or simply as blind emboss.

The Henna motif can be applied as a textured emboss on either a dark brown, or light background. This application can be used to achieve a more prestigious, premium feel, notably for stationery or packaging.

1 Gold foil Henna motif on brown background. 2 Clear gloss on brown background. 3 Gold foil Henna motif on white background. 4 Clear gloss on white background.

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HENNA MOTIF: SIZING

For gold foiling, or embossing, we have determined a minimum size of 32mm. This is to ensure that the Henna motif appears clear, with every intricate detail registered.

The Henna motif must always be easily distinguished and appear clear and consistent. As long as the clearance space rule is adhered, the logo can be used as large as desired. We have set a minimum printed size of 20mm.

Logo size

60mm

50mm

40mm

30mm

25mm

20mm

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HENNA MOTIF: POSITIONING

1 Stationery & Communications Henna motif centred. 2 Packaging Henna motif can be positioned in the centre of the artboard.

The primary positioning of the Henna motif should followed a centred principle.

Packaging formats can adopt a centred principle for logo positioning.

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HENNA MOTIF: DO’S AND DON’TS

It is crucial that our the Henna motif appears in the correct manner, all the time. When applying the motif the following rules should be adhered. Below are some examples of correct and incorrect application.

DO use the correct colour variations of the logo.

DO NOT modify the Henna motif, crop, or alter its proportions in any way.

DO NOT lock the Bateel logo with the Henna motif.

DO NOT place the Henna motif over photography.

DO NOT alter the colour of the Henna motif in any way.

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Corporate Tone of Voice

Tone of Voice

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We communicate in three ways; the way we look, the way we sound and the way we behave. Language Matters As well as our visual identity, which includes our logo, colours and typography, our verbal identity is a crucial part of who we are and how we connect with our people, our business partners and our customers. It comprises our tone of voice, our stories and our names.

The more consistent we are, the more likely it is that people will understand what makes us unique.

IN THIS SECTION Our Tone of Voice Our Language Corporate Descriptor

Consistency is everything The way we express ourselves has to be joined up and

consistent so that people admire, respect and, crucially, trust us. So we need a strong verbal identity that we all understand and know how to use.

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OUR TONE OF VOICE

Our tone of voice is the way in which we write and speak, what we say and how we say it. Like a person, what we say is dictated by our values, experiences and aspirations, how we say it is informed by our personality. We have been through a rigorous process to define our unique qualities. We have distilled these into a vision, mission and values for our Company. Our Boutiques and Cafés share the same vision, values and mantra as Bateel International, but have their own mission statements.

Distinctly Different.

OUR VISION

OUR MISSION

OUR VALUES

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Bateel’s language is sophisticated and simple, and grammatically correct. We do not use ‘tongue twisters’, extra long words or derogatory statements to get our point across.

We do not use abbreviations or shorteners in our written language, such as ‘don’t’ or ‘we’re’. Instead we use ‘do not’ and ‘we are’. And we never ever use ‘slang’ or ‘text speak’, regardless of the medium we are using.

OUR LANGUAGE

How we communicate. We are always professional, displaying a warm sense of Arabian hospitality. Authoritative in our knowledge yet approachable. Confident but never arrogant. Honest and transparent. Sophisticated yet friendly.

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Bateel is a gourmet food business with a distinct difference. As both a cultivator and curator of fine food, Bateel travels the world to bring exceptional experiences to an appreciative audience. Bateel aims to delight and educate, through a culinary journey of discovery.

CORPORATE DESCRIPTOR

This is how we describe Bateel International. It is a short paragraph to summarise who we are. You can use this description everywhere, from our website to social media, for recruitment purposes and to brief PR agencies.

Bateel

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Corporate Collateral

Corporate

Collateral

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Stationery Corporate stationery is refined, with a sophisticated and understated feel. Reliant on tactile materials, the family of elements is consistent and confident.

Collateral: Stationery

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BUSINESS CARD: GRID

7mm

DIMENSIONS 90mm (H) × 55mm (W)

FONTS USED

Name Romain Headline Regular Size: 8pt Tracking: 0 Title Brown Regular Size: 5.5pt Tracking: 160/1000em Contact Details Brown Light Size: 5.5pt Tracking: 200/1000em Leading: 7pt

12mm

7mm

Employee Name JOB TITLE

2mm Employee Name JOB TITLE

Business Central Towers, 33rd Floor, Tower B Media City, P.O. Box 7634 Dubai, U.A.E T +971 4 885 8737 F +971 4 885 8738 M +971 0 123 4567 ataatmar@bateel.com www.bateel.com

2mm T +971 4 885 8737 F +971 4 885 8738 M +971 0 123 4567 ataatmar@bateel.com www.bateel.com 2mm Business Central Towers, 33rd Floor, Tower B Media City, P.O. Box 7634 Dubai, U.A.E

7mm

Collateral: Stationery

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BUSINESS CARD: DUAL LANGUAGE

DIMENSIONS 90mm (H) × 55mm (W)

SPECIAL FINISHES Gold gilt-edge

Gold Foil Foilco 6128

MATERIALS

Front Colorplan Bagdad Brown 300gsm

Back Beckett Cambric Arctic 300gsm

Logo Gold foiled & embossed on front

PRINTING

Brown Pantone 462 Beige Pantone 4545

Employee Name JOB TITLE

Gold Foil Foilco 6128

Business Central Towers, 33rd Floor, Tower B Media City, P.O. Box 7634 Dubai, U.A.E T +971 4 885 8737 F +971 4 885 8738 M +971 0 123 4567 ataatmar@bateel.com www.bateel.com

Collateral: Stationery

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BUSINESS CARD: ENGLISH ONLY

DIMENSIONS 90mm (H) × 55mm (W)

SPECIAL FINISHES Gold gilt-edge

Gold Foil Foilco 6128

MATERIALS

Front Colorplan Bagdad Brown 300gsm

Back Beckett Cambric Arctic 300gsm

Logo Gold foiled & embossed on front

PRINTING

Brown Pantone 462 Beige Pantone 4545

Employee Name JOB TITLE

Gold Foil Foilco 6128

Business Central Towers, 33rd Floor, Tower B Media City, P.O. Box 7634 Dubai, U.A.E T +971 4 885 8737 F +971 4 885 8738 M +971 0 123 4567 ataatmar@bateel.com www.bateel.com

Collateral: Stationery

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BUSINESS CARD: ARABIC ONLY

DIMENSIONS 90mm (H) × 55mm (W)

SPECIAL FINISHES Gold gilt-edge

Gold Foil Foilco 6128

MATERIALS

Front Colorplan Bagdad Brown 300gsm

Back Beckett Cambric Arctic 300gsm

Logo Gold foiled & embossed on front

PRINTING

Brown Pantone 462 Beige Pantone 4545

Employee Name JOB TITLE

Gold Foil Foilco 6128

Business Central Towers, 33rd Floor, Tower B Media City, P.O. Box 7634 Dubai, U.A.E T +971 4 885 8737 F +971 4 885 8738 M +971 0 123 4567 ataatmar@bateel.com www.bateel.com

Collateral: Stationery

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LETTERHEAD: GRID

12mm

DIMENSIONS 297mm (H) × 210mm (W)

Logo Height: 15mm

FONTS USED

Contact Details Brown Light Size: 7pt Tracking: 0 Leading: 10pt

Business Central Towers, 33rd Floor, Tower B Media City, P.O. Box 7634, Dubai, U.A.E T +971 4 885 8737 F +971 4 885 8738 www.bateel.com

Business Central Towers, 33rd Floor, Tower B Media City, P.O. Box 7634, Dubai, U.A.E T +971 4 885 8737 F +971 4 885 8738 www.bateel.com 2mm 2mm

12mm

Collateral: Stationery

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LETTERHEAD: DESIGN

DIMENSIONS 297mm (H) × 210mm (W)

SPECIAL FINISHES Printed back

Brown Pantone 462

MATERIALS

Paper Stock Beckett Cambric Arctic 300gsm

Logo Gold foiled & embossed on front

PRINTING

Brown Pantone 462

Gold Foil Foilco 6128

Business Central Towers, 33rd Floor, Tower B Media City, P.O. Box 7634, Dubai, U.A.E T +971 4 885 8737 F +971 4 885 8738 www.bateel.com

Collateral: Stationery

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COMPLIMENTS SLIP

DIMENSIONS 297mm (H) × 210mm (W)

SPECIAL FINISHES Printed back

Brown Pantone 462

FONTS USED

Contact Details Brown Light Size: 7pt Tracking: 0 Leading: 10pt

Business Central Towers, 33rd Floor, Tower B Media City, P.O. Box 7634, Dubai, U.A.E T +971 4 885 8737 F +971 4 885 8738 www.bateel.com

MATERIALS

Paper Stock Beckett Cambric Arctic 300gsm

12mm

Logo Height: 15mm

Logo Gold foiled & embossed on front

PRINTING

Brown Pantone 462

Business Central Towers, 33rd Floor, Tower B Media City, P.O. Box 7634, Dubai, U.A.E T +971 4 885 8737 F +971 4 885 8738 www.bateel.com

Business Central Towers, 33rd Floor, Tower B Media City, P.O. Box 7634, Dubai, U.A.E T +971 4 885 8737 F +971 4 885 8738 www.bateel.com 2mm 2mm

Gold Foil Foilco 6128

12mm

Collateral: Stationery

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ENVELOPE DL

DIMENSIONS 110mm (H) × 220mm (W)

FONTS USED

Contact Details Brown Light Size: 7pt

Logo Height: 15mm

Kerning: 0pt Leading: 10pt

Clearance Space: 12mm

MATERIALS

Paper Stock Colorplan Bagdad Brown 300gsm

Logo Gold & contact detail foiled & embossed

PRINTING

Gold Foil Foilco 6128

P.O. Box 7634, Dubai, UAE Tel +971 4 885 8737

Clearance Space: 12mm

Collateral: Stationery

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ENVELOPE C5

DIMENSIONS 162mm (H) × 229mm (W)

FONTS USED

Contact Details Brown Light Size: 7pt

Kerning: 0pt Leading: 10pt

MATERIALS

Paper Stock Colorplan Bagdad Brown 300gsm

Logo Gold & contact detail foiled & embossed

PRINTING

Logo Height: 15mm

Gold Foil Foilco 6128

P.O. Box 7634, Dubai, UAE Tel +971 4 885 8737

Clearance Space: 12mm

Collateral: Stationery

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ENVELOPE C4

DIMENSIONS 324mm (H) × 229mm (W)

FONTS USED

Contact Details Brown Light Size: 7pt

Kerning: 0pt Leading: 10pt

MATERIALS

Paper Stock Colorplan Bagdad Brown 300gsm

Logo Gold & contact detail foiled & embossed

PRINTING

Gold Foil Foilco 6128

Logo Height: 16mm

P.O. Box 7634, Dubai, UAE Tel +971 4 885 8737

Clearance Space: 12mm

Collateral: Stationery

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FOLDER

Clearance Space: 12mm

Logo Height: 16mm

DIMENSIONS Folded: 308mm (H) × 220mm (W)

FONTS USED

Contact Details Brown Light Size: 7pt

Kerning: 0pt Leading: 10pt

MATERIALS

Paper Stock Colorplan Bagdad Brown 300gsm

Logo Gold & contact detail foiled & embossed

PRINTING

Gold Foil Foilco 6128

P.O. Box 7634, Dubai, UAE Tel +971 4 885 8737

Clearance Space: 12mm

Collateral: Stationery

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FOLDER

DIMENSIONS Spread: 308mm (H) × 445mm (W)

FONTS USED

Contact Details Brown Light Size: 7pt

Kerning: 0pt Leading: 10pt

MATERIALS

Paper Stock Colorplan Bagdad Brown 300gsm

Logo Gold & contact detail foiled & embossed

PRINTING

Gold Foil Foilco 6128

Collateral: Stationery

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EMAIL SIGNATURE

FONTS USED

Email Content Arial Regular

Dear Lorem

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident.

Email Content

Kind Regards,

Employee Name Job Title

JPEG logo, RGB colour

DISCOVER THE DIFFERENCE

Bateel International L.L.C. Business Central Towers, 33rd Floor, Tower B Media City, P.O. Box 7634, Dubai, U.A.E.

T +971 4 430 7539 F +971 4 430 7529 M +971 50 708 6603

Contact Details

www.bateel.com

JPEG social media icons, RGB colour

Collateral: Stationery

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POWERPOINT TEMPLATE: COVER

FONTS USED

Title Romain Headline Regular

Subtitle Brown Regular

Presentation Title PREPARED FOR LOREM IPSUM 10TH JULY 2016

NOTE DESIGN INTENT ONLY

Collateral: Stationery

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POWERPOINT TEMPLATE: DIVIDER PAGE

FONTS USED

14th March 2016

Presentation

Title Romain Headline Regular

Divider Title Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec congue et elit bibe ndum commodo. Vivamus elementum, velit eget suscipit porta, lorem eros orna re eros, sit amet eleifend tortor nisi a erat.

Paragraph Romain Headline Regular

NOTE DESIGN INTENT ONLY

Collateral: Stationery

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POWERPOINT TEMPLATE: CONTENT PAGE

FONTS USED

14th March 2016

Presentation

Title Romain Headline Regular

Paragraph Romain Headline Regular

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Collateral: Stationery

Brand Guidelines Manual, Corporate

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14th March 2016

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Title Romain Headline Regular

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Subject Header Proin laoreet leo et nunc cursus, viverra dignissim aliquam dictum arcu mauris.

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Contact

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Business Central Towers, 33rd Floor, Tower B Media City, P.O. Box 7634 Dubai, U.A.E

Thank you for reading our guidelines. You should now have a stronger understanding of our brand identity and how to apply it to communicate our values in a consistent way. If you ever have additional questions about our visual identity and its application, do not hesitate to contact us — Thank you.

T +971 4 885 8737 F +971 4 885 8738 www.bateel.com

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