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Brand Identity
Brand Guidelines Manual, Corporate
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THE HENNA MOTIF
Our Henna motif is unique to our brand. It is used as a standalone marque of quality on all of our products and is a symbol of Bateel’s integrity, and heritage. The Henna motif acts as our crest, a signature that represents fertility – the pure soil that is our fertile land of our date groves in Al Ghat. Wherever the motif is seen it is recognised as a marque of excellence in cultivating clean, fine food. The circular form represents continuity. Our never- ending quest for perfection and to delight and educate the world through a culinary journey.
Quality Innovation Authenticity Integrity The Henna motif is a visual representation of our brand values:
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