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Bateel
Brand Guidelines Manual, Corporate
CONTENTS
ABOUT BATEEL
32 TONE OF VOICE 33 Introduction 34 Our tone of voice 35 Our language 36 Corporate descriptor 37 COLLATERAL 38 Stationery 39 Business card: grid
4 5 6 7 8
About us Our values
Mission, vision & values
Brand architecture
BRAND IDENTITY
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10 Introduction 11 Logo 12 Logo proportion 13 Logo clearance space 14 Logo do's & don'ts 15 Logo positioning 16 Logo sizing 17 Colour palette 18 Paper stocks & finishes
40 Business card: dual language 41 Business card: English only 42 Business card: Arabic only
43 Letterhead: grid 44 Letterhead design 45 Compliments slip
46 Envelope: DL 47 Envelope: C5 48 Envelope: C4 49 Folder 51 Email signature 52 Powerpoint template: cover
19 Logo colour 20 Logo finishes
21 Typography: Latin fonts 22 Typography: Arabic fonts 23 Tagline: colour 24 Tagline: clearance guide 25 Tagline: sign-off application 26 The Henna motif 27 Henna motif: clearance space 28 Henna motif: colour variations 29 Henna motif: sizing 30 Henna motif: positioning 31 Henna motif: do's & don'ts
53 Powerpoint template: divider page 54 Powerpoint template: content page 55 Powerpoint template: content page with images
56 CONTACT
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