Nadine is one of the rare attorneys who had a marketing background prior to becoming an attorney. However, once she started practicing, she realized she didn’t have the time to do the marketing activities that she knew worked (using blogs, emails, and social media). Although the initial majority of her business came through Google searches, she has seen an increase in referrals since working with us. Her email newsletter almost always gets responses to the featured topic or another issue at hand, proving that email marketing works well and drives referrals and new business! IMMIGRATION LAW, LAKE WORTH, FL Nadine Heitz
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Additionally, Nadine’s firm has experienced incredible growth, even during 2020! She now has four assistants helping out at the firm, and it is due, in part, to the commitment she made with her marketing, recognizing how important it is, and delegating those tasks to people like us to help make it happen.
HOW YOU CAN USE CUSTOMER STORIES To Make a Killer Marketing Campaign
MEETYOUR CUSTOMERS WHERE THEYARE. Find a way to get customer feedback on the products and services your business provides. What do they like about your product? How have those products and services helped them the most? Incorporating this information into your storytelling campaign can also ensure that those stories resonate a lot more with your customers. DITCH THE JARGON. Always remember to keep your stories short, to the point, and accessible. No customer is going to be interested in reading an eight- page white paper or listen to a testimonial that they can’t understand because it’s so full of industry jargon. That’s the beauty of good storytelling — it can impact anyone, transcending industries.
associations. Using stories, you can show how customers who use your product or service incorporate it into their rituals. If others see that your product has a benefit, they might be compelled to do the same. Before sharing testimonials of customers using your products willy-nilly, however, there are a few tips that might help you curate the stories your customers share and see. MAKE YOUR CUSTOMERS THE CENTER OF THE STORY. Many businesses make their product or their brand the hero of the story, but this isn’t the most effective way to grab your customers’ attention through storytelling. Instead, focusing on your customers, their rituals, and the success they’ve achieved can resonate a lot more powerfully. Of course, you’ll want to make it clear how your product helped them achieve success.
Stories are one of the oldest forms of communication. For as long as there has been language, people have used words to spin yarns and convey ideas. Today, when it comes to marketing your products, stories emotionally impact your customers in a way that mere facts never could. How do stories do this? According to behavioral economist and author Peter McGraw, memories are built on associations. When you form a habit, routine, or ritual, you’re essentially creating a new set of
More Referrals. Better Clients. Higher ROI.
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