Millions of people lost their jobs in 2020, and in their search for new positions, they discovered a new-to-them social network: LinkedIn. Yes, you read that right — LinkedIn is having a moment. According to a Q3 2020 Performance Report from Microsoft, the platform grew 26% in that quarter alone, adding a whopping 15 million members. People have started posting on LinkedIn in the same daily, scroll- addicted way they do on Facebook. And if you AND your firm aren’t already on LinkedIn taking advantage of the surge, you should be! Here are three ways to get the most out of your accounts. 1. Post the same content to your personal AND business pages. Yes, we said it. Not only is cross-posting allowed, it should be encouraged! Unlike Facebook and Twitter, LinkedIn was made for business and self- promotion, so you shouldn’t be embarrassed about posting all of your firm’s content on your personal page as well. Of course, you can also post different content on each page if you’d prefer, as long as you’re posting on both consistently. A Huge Time-Saver RESOURCE OF THE MONTH THIS APP MAKES SENDING EMAILS EASIER! Don’t Sleep on the LinkedIn Boom! 3 Ways to Increase Your Firm’s Presence and Get Results If you find yourself sending the same email over and over — and over again — the truth is that you’ll end up losing hours of time that you could have spent doing actual legal work. Fortunately, there’s a great app that can help you save hours by sending emails in just a few seconds! TextExpander is a low-cost app that allows you to write out long emails by just tapping a couple of keys on your keyboard. How does it work? Well, it’s pretty simple. Inside the TextExpander app, you’ll just write out your commonly used emails (or paste from a previous send). From there, you simply apply an easy-to-remember shortcode to that email. Then, next time you’re ready to send that long email, you just type the shortcode into your email instead and BAM — the email auto- populates, streamlining your email process and saving you tons of time. Several of our clients swear by this app (and so do we!), so be sure to check it out.
2. Make adding LinkedIn “connections” part of your networking routine. When you get back from a networking event, you probably have a contact routine. Maybe you add all of the people you met to your CRM or other project management software and update your email list to include them. To level up your networking, we’d recommend adding another step to that routine. Take an extra 15 minutes a month and add all of your new contacts as “connections” on LinkedIn. This will help you stay in touch with leads, colleagues, clients, and referrals and nurture those relationships. 3. Get involved in LinkedIn Groups. You’re probably well aware that Facebook offers groups, but did you know LinkedIn does the same? On LinkedIn, those groups are places for people in the same industry or with the same professional interests to gather and swap insights, advice, and contact information. In other words, they’re an ideal place to do some networking. Use the search bar at the top of your LinkedIn homepage to find groups that work for you, then make a point of posting there regularly to grow your referral network.
FEATURED EPISODE From Our Newest Podcast, Center Stage
If you’re looking for more great resources to drive your business forward, take a look at this episode from our newest podcast, Center Stage. 008 – How to Build a Million-Dollar FirmWith David Hall Hitting $1 million in revenue is a huge milestone for every law firm. Unfortunately, there isn’t a guidebook on how to do it. This episode’s guest, David Hall, has helped turn Hall Benefits Law into a multimillion-dollar law firm, and he shares the things he learned on his way to reaching that goal. If you want more referrals, better clients, and higher ROI on all of your marketing, call us today at 800-406-7229 to schedule a consultation! Listen to this episode and find even more at
SpotlightBranding.com/centerstage and subscribe on Apple Podcasts, Pandora, Spotify, or over a dozen other platforms!
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