Insider Passive Residual Income THEULTIMATEPASSIVERESIDUAL INCOME TM JULY2019 The
44 FUN FACTS ABOUT PRESIDENTS
FROM THE DESK OF Bill Moist
T o I mpress Y our F riends and R elatives
GARAGE CONDOMINIUMS COME TO NORTHTEXAS
Can you name all 44 U.S. presidents? By most estimates, only about 1% of Americans know the name of every person who’s held the country’s highest office. To help make you a member of that exclusive club, here is one fun fact about each of our commanders in chief just in time for the Fourth of July.
Introduction First, California sold garage condos, but few expected them to come to Texas. But, we were wrong. California Monstore Garages began selling garage condominiums in Palm Springs, due to the shortage of RV storage. Monstore units range from 650 to 5,400 square feet costing $97,720–$750,000. That equates to a price of $150–$140 per square foot, plus condominium fees. Texas I doubt if anyone thought Texas would spend $150 per square foot to store an exotic auto or motorhome. Turns out several companies are building garage condos inTexas. Urban Garages is building in Northlake, Roanoke, and Lewisville currently. Their 15x40- foot garage costs $74,900 or $125 per square feet. They’re not California prices, but not too far behind. Other companies building or planning to build garage condominiums inTexas include: • Texas Garage Condos • Luxury Garage Condos • Man-cave Condos • Garages of Texas • Car Property Conclusion These garage condominiums are “luxury storage.”This is one reason our Ennis RV Resort & Storage will have very definite luxury features. This just confirms the market we saw nine months ago. If you enjoyed this article, please share with a friend.
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Despite appearing to have worn a wig, George Washington’s hair was entirely his own. The stark white color was the result of careful powdering. John Adams was a prolific writer of love letters. We know of more than 1,000 correspondences between him and his wife, Abigail. Thomas Jefferson maintained a well-stocked wine cellar. In fact, he was one of early America’s foremost experts on the beverage. James Madison was America’s smallest president in terms of stature. He stood 5 feet, 4 inches tall and weighed about 100 pounds. Washington isn’t the only future president in the famous painting “Washington Crossing the Delaware.” If you look closely, you’ll see James Madison holding the flag. John Quincy Adams was the only president to serve in the House of Representatives after his time in the Oval Office. Andrew Jackson challenged over 100 men to duels during his lifetime but killed only one. Known as Old Kinderhook, Martin Van Buren’s campaign slogan popularized the term“OK.” William Henry Harrison was the first president to die in office. He fell ill of either typhoid or pneumonia and passed away only 31 days into his tenure. After his time as president, John Tyler ran for Confederate office. Many viewed him as a traitor at the time of his death.
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James K. Polk was a temperate man who didn’t have time for fun and games. He even banned dancing in the White House. Zachary Taylor contracted cholera from a bowl of cherries served with milk. He died five days after being exposed. Millard Fillmore once personally helped put out a fire at the Library of Congress. During his lifetime, many people believed Franklin Pierce ran over a woman with his carriage. Historians dispute the validity of this story. Every single president has been married at some point except James Buchannan, who remained a bachelor until his dying day. Abraham Lincoln is enshrined in the National Wrestling Hall of Fame, having won over 300 matches. No president had humbler beginnings than Andrew Johnson. He spent two years as an indentured servant before running away with his brother. What does the “S.” stand for in Ulysses S. Grant? Nothing, it’s just an “S.” In 1880, Rutherford B. Hayes became the first sitting president to lay eyes on the Pacific Ocean. James Garfield was ambidextrous and would often write different documents with both hands, sometimes inmultiple languages.
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A great advertising campaign transcends the company that creates it. The Budweiser Clydesdales are nearly as iconic as the beer itself. People still say,“Dude, you’re getting a Dell,”in 2019, despite the fact that PCs aren’t even a major part of Dell’s business model anymore. When it comes to creating an ad campaign that Don Draper would be proud of, it’s best to look at massively successful examples from recent history. Here are a few of our favorites, as well as commentary on why they work and how you can use similar tactics. BRAND DIFFERENTIATION: APPLE This mega-popular ad campaign consisting of 66 spots personified the difference between PCs and Apple computers. Playing the role of “PC”was a buttoned-up, nebbish character you’d expect to find in the most morose workplace on earth. The“Mac”character, by contrast, was laid-back, youthful, and effortlessly cool. After launching the campaign in 2006, Macs became Long before Obama, Chester A. Arthur was the victim of spurious claims that he wasn’t born in America. Grover Cleveland remains the only president to serve nonconsecutive terms. Electricity was very new during Benjamin Harrison’s presidency. Harrison was skeptical of the new technology and refused to touch light switches as a result. Speaking of new technologies, William McKinley was the first president to take a ride in an automobile. Teddy Roosevelt used to hold impromptu boxingmatches with his aides, encouraging them to punch him as hard as possible. Due to his habit of dozing off during meetings, William Howard Taft was dubbed “Sleeping Beauty” by his wife, Nellie. WoodrowWilson loved golf so much that he’d paint golf balls black so he could play during winter. He may be a footnote in presidential history, but Warren G. Harding wore size 19 shoes. • • • • • • • •
the default laptop for nearly every incoming college student. Clearly, the lighthearted jabbing at the competition worked. OFF-THE-WALL IRREVERENCE: OLD SPICE Most deodorant and shampoo commercials are bare-bones basic. They describe the“odor protection,”“moisturizing effects,”and the like. Old Spice takes the opposite approach. Their ads often feature absurd imagery, insane special effects, andTerry Crews literally yelling at you that you smell bad. Would this tone work for a life insurance company? Probably not, but it’s a great way tomake simple consumer goods feel fun and exciting. SOCIAL AWARENESS: DOVE Dove’s“Campaign for Real Beauty,”which launched in 2004, was a long overdue change of pace for the beauty industry. Since time immemorial, fashion and beauty campaigns featured only impossibly beautiful women who Calvin Coolidge wins the award for weirdest presidential pets. He kept two raccoons named Reuben and Rebecca at the White House. Herbert Hoover and his wife often spoke in Mandarin to keep their conversations secret. FDR is America’s most famous philatelist. He collected stamps from the age of 8 onward. Harry Truman wanted to provide universal health insurance and double the minimum wage, two issues that are still discussed to this day. All of the boys in Dwight D. Eisenhower’s house were called“Ike,”a nickname which stuck with Eisenhower for the rest of his life. JFK won a Purple Heart and a Pulitzer Prize, and no other president has been awarded both honors before or since. In lieu of a meeting room, Lyndon B. Johnson would often give instructions to his staff from the toilet. Richard Nixon never learned to read music, but he could skillfully play five instruments. • • • • • • • •
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No president was a better athlete than Gerald Ford. He received offers to play for two different NFL teams. Jimmy Carter gave up a career in the military to run his family’s peanut farm. Joan Quigley, Ronald Reagan’s in-house astrologer, helped set the president’s schedule. George H.W. Bush celebrated many of his birthdays by skydiving. After hearing MLK’s “I have a dream” speech, a young Bill Clinton was moved to memorize it. George W. Bush holds the records for both the highest and lowest approval ratings in history.
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Despite his good looks, Barack Obama was denied a place in a Harvard calendar of campus hunks. In one of his less successful business ventures, Donald Trump attempted to brand bottled water with his name.
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THE BEST CONTEMPORARY AD CAMPAIGNS And What You Can Learn From Them
had body types that the average person could never attain. Dove threw this aspirational, and potentially toxic, messaging in the garbage and decided to celebrate women of all shapes and sizes. If you can create a campaign that includes those who aren’t used to widespread representation, you’ll increase your reach in a hurry. CURATED COOL: DOS EQUIS Here’s a dirty little secret the beverage industry won’t tell you: Most industrially produced beers are made by one of two companies, and the vast majority of them taste remarkably similar. The difference, for the most part, comes down to the way they are marketed. Dos Equis, with their “Most Interesting Man in theWorld”campaign, carved out a name for themselves as the beer for urbane, thrill-seeking drinkers, despite the fact that their product is about as exotic as a Coors Light. Sometimes, perception really is reality.
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Gone to the Dogs HOW CAN A THIEF SUE THE FAMILY HE ROBBED?
Have you heard the story of Terrence Dickson? Even if you don’t know the name, you might have heard his strange tale. Dickson was a burglar in Bucks County, Pennsylvania. One day, after breaking into a house and helping himself to some valuables, Dickson decided to leave through the garage. After discovering the automatic garage door was stuck closed, Dickson turned around and was horrified to realize he’d locked himself inside.
justice system quite like injustice being served. When Dickson’s story first gained notoriety in 2001, thanks to an email circulated by the now-defunct Stella Awards newsletter, which highlighted “outrageous lawsuits,” people were rightfully enraged. There was just one problem: Terrence Dickson never existed. In 2002, a reporter from Pennsylvania contacted the Bucks County prothonotary’s office, where all records for civil cases in the county are kept. He discovered there was no record of any cases involving such a burglar. It’s worth noting the original email where this story first appeared ended with a call for tort reform from a made-up law firm in Ohio. Likely, this hoax was an attempt to manipulate the public perception of the justice system. Despite being debunked 17 years ago, this tall tale still makes the rounds and often appears on lists of “outrageous lawsuits,”many of which are featured on the websites of legitimate law firms! There are plenty of wacky legal cases, but when a story is too ridiculous, there’s a good chance a few important details are being left out or the readers are being lied to. Don’t believe everything you read online!
To make matters worse, the family he was stealing from had just left for an extended vacation, so Dickson lived off of soda and dried dog food for eight days. When the family returned and found the unlucky burglar, a lawsuit was filed — by Dickson! He sued for mental anguish, and the
jury awarded him $500,000.
There’s nothing that shakes our faith in the
Take a Break!
Inspired by Food & Wine magazine
Juicy Lucy
SLIDERS
Ingredients
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2 lbs. ground chuck beef, 20% lean 8 slices melting cheese (like American, Swiss, Muenster, or cheddar)
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16 small potato rolls, toasted Salt and pepper, to taste
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Your favorite burger accompaniments
Directions
1. Divide beef into 16 evenly sized balls. 2. Rip cheese into roughly equal pieces, creating 16 equal portions. 3. Using your index finger, create a small indentation in each ball. 4. Fill indention with cheese and pinch meat around to seal. Then gently form balls into 3/4-inch-thick patties. Season patties. 5. Meanwhile, heat a cast-iron skillet to medium-high. 6. Lightly coat skillet with oil and cook patties in batches. Brown one side undisturbed, about 3 minutes. Carefully flip and cook until desired doneness, about 3 minutes for medium. 7. Serve on toasted potato rolls with your favorite accompaniments.
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INSIDE THIS ISSUE From the Desk of Bill PAGE 1 The MenWho’ve Sat in the Oval Office PAGE 1 The Absolute Best in Advertising PAGE 2 Did You Hear About the Dog Food Burglar? PAGE 3 Take a Break PAGE 3 Juicy Lucy Sliders PAGE 3 A Tail of Bravery PAGE 4 Professional Equities, Inc. BILLMOIST'S
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THE GUARDIANWHO WOULD NOT LEAVE HIS WATCH Odin Lives Up to His Legendary Name Amid the devastation of the wildfires that tore through California in the fall of 2017, a few heroic tales rose up to give people hope. One such tale was of Odin, a loyal Great Pyrenees guard dog. Along with his sister, Tessa, and eight rescue goats, Odin is part of the Hendel family. It was mid-October when the Hendels were awoken by the smell of smoke, a fierce orange sky, and sounds of destruction—urgent warnings fromMoth- er Nature. Gathering everyone as quickly as they could, the Hendels got their human family members andTessa in the car, but Odin, seated proudly next to the eight goats, refused to get in. Try as they might, the Hendels could not get him to come with them, and there wasn’t enough room in the car for the eight goats. With the firestormquickly approaching and the risk of losing evenmore family members increasing with each passingminute, the Hen- dels made the heart-wrenching decision to leave Odin and the goats behind. The family made it to safety withTessa in tow, relieved to be together but heartbroken that Odin and the goats weren’t with them. After several agoniz- ing days, it was finally safe enough for them to return home and survey the destruction.
What did the Hendels find? Ashes, rubble, their barn and home burned to the ground—and Odin. There he was, still guarding his eight goats and some small deer that had sought shelter with the brave canine. Weakened, burned, and limping, but nevertheless steadfast, Odin had never left his goats, even as the fire raged around them. Odin wagged his tail as he saw his family, happy to see they were also safe. The Sonoma CountyWildlife Rescue and the Goatlandia Animal Sanctuary provided temporary shelter for the goats and pups while the Hendels rebuilt their barn. Odin received all the care he needed, along with a lot of love and treats. Today, Odin and his goats are back with their family, rebuilding their lives after this devastating wildfire. But the Hendels, and anyone who’s heard the story, won’t soon forget the bravery of Odin, the amazing pup.
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