CONTENT MAKES ALL MARKETING WORK BETTER ‘CONTENT IS KING’: THE FOUR LAWS OF CONTENT MARKETING, PART 1
You’ve probably heard of the four laws of thermodynamics, and maybe even the four laws of love thanks to the famous Jimmy Evans book. But what about the four laws of content marketing? Does that sound familiar? If not, you’re in luck! Over the next four months in this newsletter, we’ll be going over each of the four laws and how you can use them to improve the marketing efforts for your law firm. This month, we’re starting with Law #1: Content is king. This is the first law because it describes content at its most basic level. The truth is, everyone engages with your content, whether they’re a referral, a lead, a colleague, or someone you passed your business card to at a networking event. Think of it this way: If your marketing was a spider web, your content would be the sticky center where all the threads join together. Understanding this is key to leveraging your content successfully to improve your overall marketing efforts. Once you realize that everyone is going to engage with your content in some way, shape, or form (whether it’s by visiting your website, scrolling through your social media pages, or listening to your podcast), you can see the power it has to influence their decisions and start using that power for good. The right content marketing strategy will help you bring in leads, referrals, and ultimately, more revenue.
If you want to leverage the power of your content, it needs to do three things: position you as the expert in your field, educate your audience, and keep your firm top of mind. There are infinite ways to accomplish these goals (on Pg. 4 we outline one of them), but they’re only necessary because Law #1 holds true. Content is king! At this point you might be wondering, “Where does SEO fit into this equation? Isn’t that part of the reason why content is king?” Well, you might be surprised by our answers to those questions. Stick around for Part 2 of this series in next month’s newsletter to find out about Law #2 and why we feel the pursuit and benefits of SEO are overrated.
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If you’re looking for more great resources to drive your business forward, take a look at this episode from our industry‑leading podcast “The Law Firm Marketing Minute.” “MARKET TO THE BEST CLIENTS, NOT THE MOST CLIENTS” LFMM 339 Most people in the legal world have been of this mindset that the internet completely changed how you market your firm. FALSE! The internet can help you grow your firm using the same strategy that has worked for decades but in a much more efficient way. If you want More Referrals, Better Clients, and Higher ROI on all your marketing, call us today at 800-406-7229 to schedule a consultation!
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Listen to this episode and find even more at SpotlightBranding.com/lfmm and subscribe on Apple Podcasts or Spotify.
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