The Newsletter Pro - August 2017

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just three years, and was voted one of the “Best Places to Work in Idaho” two years in a row.

realized his part-time gig as the dancing mouse at Chuck E. Cheese’s wasn’t going to cover diaper costs. Hustling to make ends meet, Shaun opened his own pager company — right as pagers were going out the door. Far from discouraged, Shaun went on to sell hot dogs, Apple computers, and even run a dry-cleaning establishment for a time. This self-proclaimed “serial entrepreneur” would find his true calling in print media when The Newsletter Pro opened it’s doors in 2011. Since then, Shaun earned the title of GKIC

living room. As you might expect, it was a rocky road and eight years later they left their company — after selling it for $20 million! The Akalps could have retired at the age of 30, but they chose a different path. Entrepreneurs at heart, Nellie and Philip jumped into their next adventure with CorpNet.com, a website which helps small businesses file all the necessary paperwork. Now with four kids and two companies under their belts, Nellie and Philip are certainly grateful they didn’t let everyone else’s doubts stop them from pursuing their dreams. THE NEWSLETTER PRO If you’ve been reading our newsletter for a while, you might have heard this one

So, what do all these stories have in common? To put it plainly, they’re evidence that there is no one way to succeed in business. No matter what online blogs might claim, you won’t find a one-size-fits-all secret that’s going to send your company into the stratosphere. But here’s what successful entrepreneurs do have in common: They don’t give up. This doesn’t mean don’t walk away from a bad deal when you see it. Instead, when life tries to “sweep the leg” like Johnny Lawrence from “The Karate Kid,” take a page from Daniel-san and crane kick life in the face. Don’t let the doubters hold you back, and never let anyone tell you that you can’t succeed because of your lot in life. If you look at the hand you’ve been dealt and find the deck stacked against you, will you fold? Or will you go all-in and fight your way to success?

Marketer of the Year in 2014, saw his company

grow over 2,975% in

before: At 16 years old, Shaun Buck learned his ex-girlfriend was pregnant and that he was going to be a dad. Shaun quickly

BOOK REVIEW Learn to Negotiate Like You Mean It The Lead International Kidnapping Negotiator for the FBI Shares His Secrets to Success

you, the basic principles of negotiation remain the same, regardless of the situation.

No matter who you are, you’re navigating a labyrinth of complex negotiations each and every day. Hopefully, though, nobody’s ever told you to give them a million dollars in return for the life of your son, which is the question Chris Voss was confronted with one fateful afternoon. Luckily, this negotiation was against a panel of Harvard Law School negotiation professors, not a team of trained killers — though Voss had been faced with dozens of “money for lives” deals in his years as the lead international kidnapping negotiator for the FBI. So begins Chris Voss’ book “Never Split the Difference: Negotiating as if Your Life Depended on It.” Sure, discussing moving across the country with your partner or attempting to garner a hefty raise from your employer might be a little lower stakes than a hostage negotiation. But, as Voss will tell

Throughout just under 300 pages, chock-full of thrilling stories from his FBI days and sage advice, Voss will guide you through the often counterintuitive strategies that will aid you in every negotiation. It’s not a question of outwitting your “opponent,” but a matter of what Voss calls “tactical empathy” making your “sole and all- encompassing focus the other person and what they have to say.” This is one of nine invaluable principles that Voss argues are the key to successful deliberation. Central to Voss’ approach is the idea that compromise is often not the best way to resolve a conflict. In many cases, a compromise provides an unsatisfactory outcome for both parties. However, a negotiation is not a battle. You need to be able to

intimately understand the motivations of the other side in order to convince them of your solution.

Whether you’re a grocery stocker at your local Trader Joe’s or the CEO of a burgeoning financial firm, it’s vital that you sharpen your negotiation skills to a fine- edge. Voss’ book is just the tool to help you do it.

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