Joe Healey’s top tips 1. Choose the right export partner. Managing international sales in-house can be a major distraction. A specialist partner understands local markets, paperwork and logistics, allowing you to focus on making and selling your product. 2. Start small and learn fast. Early mistakes are part of the process. Begin with small shipments, refine your systems and build confidence before scaling up. 3. Lead with brand and heritage. Your story is your strength. Healeys’ Cornish roots and family values resonate abroad because authenticity and provenance stand out. Stay true to what makes your business distinctive. Carolyn Moses’ top tips 1. Invest in relationships, not just sales . Overseas success is built on trust. Visit your markets, listen, and show that you’re in it for the long term. 2. Start with what you know. Your first international opportunities often come through existing customers. Support them well, and they’ll take you with them into new markets. 3. Keep your culture at the core. Whether you’re hiring in Cumbria or Canberra, make sure people understand your values. That’s what makes your business stand out abroad.
Joe Healey Managing Director Healeys Cyder Farm
Rattler Cider
Carolyn and Andrew Moses At Windsor Castle for the King’s Award.
Carolyn and Andrew Moses Founders of The Config Team
Alastair Walker’s top tips 1. Be patient, building markets takes time . Success rarely
happens overnight. Focus on long-term relationships rather than quick wins.
2. Choose partners who share your values. Find people who believe in your product and understand your ethos – those partnerships last the longest. 3. Stay authentic. Don’t change who you are to suit the market. Quality and consistency travel better than compromise.
Alastair Walker Head of International Sales, Walker’s Shortbread
Walker’s Shortbread
www.familybusinessuk.org 19
Made with FlippingBook - professional solution for displaying marketing and sales documents online