Boddingtons as much for the flavour as the creaminess and mouthfeel that we had created with the new recipe.” The future In September 2025, Cask Boddingtons, brewed by JW Lees, was relaunched at the brewery’s iconic Founder’s Hall bar in the centre of Manchester. Sales went from from zero to 15,000 pints a week in each of the five weeks since launch. As we speak in “Knox’s Cottage”, a small bar area in JW Lees’ Greengate Brewery, William reflects on how they have deliberately taken things slowly, ensuring they maintain absolute quality over both the product and the distribution. But, when the “brakes come off”, 15,000 pints a week will increase fivefold to 75,000. So, has JW Lees been surprised by the appetite for Boddingtons? “Yes, we have,” says William, “and surprised by the level of positivity too. It’s a brand that people associate with Manchester for all the right reasons. “When I came back to Manchester in 1994, fewer than 1,000 people lived in the city centre. Now it’s 100,000 and Manchester is one of Britain’s most exciting cities. “There was a time when we used to go off to London or Newcastle as a team to see what was exciting in the pub and bar sector. Now everyone wants to come to Manchester and Boddingtons is, again, one of the city’s most iconic brands, and it’s great for JW Lees to be part of that success.”
Brewed by JW Lees & Co (Brewers) Ltd in the United Kingdom, under licence. Boddingtons is a registered trademark of AB InBev UK Ltd.
©2025 ABInBev Limited
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