GREENER ON THE GROUND: BABCOCK LEADS THE CHARGE
Crush It Green, a growing recycling and materials processing business in Gauteng, is living proof that environmental responsibility and commercial success can go hand in hand - especially when supported by the right machines and the right people.
F ounded with a recycles construction and demolition waste, mine dumps, and legacy stockpiles that would otherwise end up in landfill. It’s a business model built around circular economy thinking: reclaiming materials, reducing waste, and feeding value back into the construction sector. sustainability mission at its core, the company When your business is built around uptime and output, machine choice matters “We’ve tried other machines before,” says Trevor Rodwell, Site Manager at Crush It Green, speaking from one of their active sites in Nigel. “But since switching to Volvo Construction Equipment through Babcock, the difference has been clear. Our operators love them, the machines are powerful and smooth, and we’ve seen a noticeable reduc- tion in diesel consumption - which adds up fast across a fleet.” Beyond the machine: a partner in the trenches For Crush It Green, what really sets Volvo - and by extension Babcock - apart, isn’t just the equipment. It’s the speed and con- sistency of the support. “In this business, downtime is expensive. If one machine goes down, it can sideline multiple others. That’s why Babcock’s after-sales support is critical. When I phone
Operator-approved, performance proven
with a breakdown, there’s no long delay - I get a call back, a technician is dispatched, and parts arrive if needed. They understand how important it is to keep us running,” Rodwell explains. That responsiveness has helped build more than just operational resilience - it’s fostered a relationship of trust. “I’ve made real friendships in this business with the Babcock team. Whether it’s sales, parts, service - everyone is efficient, friendly, and focused on solving problems. That attitude puts money in our pocket at the end of the day.” The people on the ground - oper- ators and field teams - also feel the difference. “They constantly tell me how much they like the control panels, the machine response, the lack of power issues. Maintenance is easier too. They actually enjoy working with Volvo machines - and that matters,” says Rodwell. Operator-approved, performance proven
At present, Crush It Green oper- ates a fleet of ten Volvo machines - a mix of Volvo EC220 and Volvo EC300 excavators, alongside five Volvo L120 wheel loaders. The excavators are used to dig and pick up raw material, feeding it into the crusher. Once the mate- rial is processed, it moves along a conveyor and is deposited into piles - where the wheel loaders take over, picking up the recycled aggregates and placing them into organised stockpiles ready for reuse or resale. The EC220 and EC300 excavators are ideally suited to heavy-duty material handling and site prep work, offering a balance of reach, breakout force, and hydraulic precision. The EC300, in particular, delivers excellent lifting capacity and digging performance for tough applications like handling oversized rubble or dense material from old mine dumps. Both models are engineered for fuel efficiency,
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