The Five Top Strategies (CONT’D FROM PAGE 1 )
Board Converting NEWS INTERNET DIRECTORY
wouldn’t be in the position you are today. Now is the time to double down on that commitment, not back away from it. Times of crisis demand boldness, innovation, and tenac- ity like no other. If you feel your tenacity wavering, pick a mantra that is powerful and motivating for you and have it play on a loop in your mind. Some common mantras leaders use to build their te- nacity are “never give up,” “tough times don’t last; tough people do,” and “persistence breaks down resistance.” Pick a phrase that works for you and use it as your guide. 2. Look To Your Past Challenges We’ve all had to overcome challenges in the past. Whether it was a business failure, a job loss, the death of a loved one, or anything else, no one’s life is without ob- stacles. And believe it or not, that’s a good thing, because by living and working through those setbacks, you learned some important and useful skills. Even though the current global challenge facing us may seem different than any- thing anyone has experienced in the past, the fact is that the skills you have honed over the years during other chal- lenges are the same skills that will get you through the current crisis. Just as a skilled cyclist picks themselves up after a wipeout and can ride again, so can you if you focus on the skills you already have. 3. Get Comfortable Being Uncomfortable During times of crisis, you will need to try new things— maybe even things you never imagined you’d do. Often, that means being uncomfortable. For example, many busi- ness owners are now doing live videos on social media to stay in front of customers and prospects. While they may be very comfortable giving scripted messages to the camera, talking off the cuff, in a casual setting (such as their home), is very different. During any crisis, “business as usual” isn’t enough. Therefore, think about what new, uncomfortable things you can do to keep your company top-of-mind for your customers. 4. Reinvent Your Message If your sales have dropped or projects have been put on hold, taking a “wait and see” stance is dangerous. You need to keep your business profitable during the crisis, so you may need to reinvent or reposition your message and your offerings. The key is to find the pain your clients are having right now (which may be very different from the pain they were trying to address a mere three months ago), and then deliver solutions to meet their current needs. Realize that repositioning your offering often requires only a slight pivot, not a 180-degree change. Look at some examples currently occurring in communities across the country: restaurants offering grocery delivery services, distilleries making hand sanitizer, apparel and shoe mak- ers adding face masks to their product line, etc. You al-
CORRUGATOR BELT SERVICE LLC www.corrugator.com
Serving the corrugated box industry since 1991, Chicago- based Corrugator Belt Service LLC maintains corru- gator belts for peak board quality and performance.
C.U.E., INC. www.Anvi lCovers.com
Makers of single and dual-width Timesaver® Anvil Covers, the premier urethane anvil cover for corrugated die cutting. Timesaver® covers feature a unique construction of solid steel backing and solid steel locking components to ensure a precise fit every time – a vital dependability difference that means seamless installation and a perfect cutting sur- face. C.U.E., Inc. also offers Dura-Latch and Cor-Lock anvil covers, in addition to urethane Lead Edge Feed Wheels.
EMBA www.embausa.com
The EMBA group supports a complete line of corrugated converting machinery for the worldwide market. EMBA’s Quick Set technology enables the highest productivity across a broad range of converting equipment, from mini to super jumbo. EMBA also includes the McKinley jumbo line of flexo folder gluers and rotary die cutters as well as ser- vice, rebuilds and upgrades for both EMBA and McKinley.
EAGLEWOOD TECHNOLOGIES, LLC www.eaglewoodtech.com
Eaglewood Technologies is the Anilox Roll Cleaning Ex- pert! We provide the award winning Sitexco Laser Systems, Sanilox™ Systems and Sani-Blast™ Mobile Service. All our systems are safe for the environment and provide proven tested results! Sitexco Laser Systems are the latest technol- ogy in anilox roll cleaning and are perfect for packaging and label printers. Sanilox™ Systems are the global standard of reliable, environmentally safe anilox roll cleaning.
ESKO www.esko.com
ArtiosCAD and Kongsberg are the most trusted names in CAD/CAM solutions. Esko’s ArtiosCAD is the most widely used CAD software in the world. Esko’s Kongsberg series of tables brings you reliable, outstanding quality for sample- making and short run production.
GARTECH MANUFACTURING COMPANY www.gartechmfg.com
American manufacturers of split heads, patented roll- er-bearing yokes, gang-slot upgrades, custom rebuilds, and glue systems with electronically-geared speed monitoring. Visit our website for information, tips and techniques.
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May 11, 2020
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