May 11, 2020, Board Converting News

The Five Top Strategies (CONT’D FROM PAGE 28)

Board Converting NEWS INTERNET DIRECTORY

ready know how to reposition—you did it when you start- ed your business or leadership position. Simply put that skill to work again now. 5. Protect Your Company’s Culture In order for your business to survive and thrive during a crisis, you need to nurture and protect the company cul- ture you’ve worked so hard to create. This requires you to model strength for your employees, and to communi- cate honestly and often with them. The goal is to keep fear at a minimum and to make your employees feel safe. Let them know that they are doing a fabulous job during all the changes. Listen to their ideas. Ensure they feel part of the team and valued. Above all else, make sure they know—both by your words and your actions—that you are going to lead them through the storm. Embrace The Challenge They say that necessity is the mother of invention. And it’s true! In fact, often the best innovations come during times of crisis. The key is for you to assess the situation, deter- mine where your business can add value, and then take action using the strategies outlined here. When you do, you’ll find that your company can weather any obstacle and emerge as the marketplace leader. Shelley Armato is CEO at MySmart- Plans, a provider of best-in-class SaaS construction technology that eliminates risk, creates transpar- ency and protects the budget. She provides professional construction services to some of the most pres- tigious business owners in several market sectors. Visit www.mysmartplans.com for more in- formation and to contact her. Bobst Sells 300th Visioncut Shelley Armato Mex, Switzerland based Bobst has confirmed that it has sold its 300th Visioncut flat-bed die cutter, which was pur- chased by Adams, a corrugated packaging manufacturer based in Poland. The company is a long-standing Bobst customer, already owning five flatbed die cutters – two of which are Visioncut machines – and a range of folder-glu- ers, a Masterflex-HD five-color machine. Since its launch, Visioncut has proven popular with manufacturers around the world looking for first-class die cutting capabilities. Able to handle all types of materials and suitable for both long and short runs, Visioncut com- bines robustness, low cost ownership, straightforward handling and optimum performance to meet the needs of today’s converters.

THE HAIRE GROUP www.hairegroup.com

Haire Group is the premier provider of new machinery for the corrugated industry. As the exclusive US & Canadian agent for one of the largest machinery manufacturers in the world, Haire Group is able to pair clients with the best machinery solutions for the best value to meet their spe- cific needs. As an operating partner of the US-based DFA Technical Support Center (a joint venture of Haire Group and Dong Fang), Haire Group delivers top-notch 24/7 pro- fessional, reliable service and support, maximizing quality and uptime. Additionally, Haire Group has been the indus- try’s #1 pre-owned machinery broker and plant equipment appraiser since 1976. HarperLove is the leading provider of specialty adhesives, performance additives, and wet-strength resins to corru- gated packaging manufacturers. With the largest and most experienced field service and technical support team posi- tioned throughout the U.S. and Latin America, HarperLove has a long-standing reputation for providing outstanding service and delivering demonstrable performance improve- ments. HarperLove’s renowned services include not only innovative product development and custom product for- mulation, but also machine and process assessments, ad- hesive formula adjustments, machine tuning, detailed ser- vice reporting, and more. HARPERLOVE www.HarperLove.com

KIWIPLAN www.kiwiplan.com

Kiwiplan - premier worldwide software provider of enter- prise-wide, fully automatic solutions specifically for the cor- rugating and packaging industries. Kiwiplan’s Total Solution delivers comprehensive, seamless real-time flow of infor- mation from sales order management to dynamic total plant scheduling and inventory control through shipping.

MAROTECH INC. www.marotech.com

Manufacturer of Marotape®, Marotape®Plus, Marotape® FPT and MaroString™; hot melt coated tapes and strings used for reinforcement and easy-open features for pack- aging. Marotech Inc. also manufactures state-of-the-art dispensing and tape placement equipments to optimize the productivity of applying hot melt coated tapes in pack- aging.

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