soon all these discussions will be outdated. They will have had the merit of accelerating the revolution in air transport that is underway. Do we need to prove that air travel is exceptionally commonplace, and that it never should be? As Sandrine de Saint- Sauveur so aptly put it, air travel will never be a commodity. Let's get back to the bird park. It's a bit like an air- port. There are all sorts of birds here, landing and leaving as they migrate. Their movements, however natural, are not inconsequential. The Pont-de-Gau park in the Camargue (France) is famous for its pink flamingos. Well, when one of these birds misses its landing because the wind is too strong, or because it has miscalculated its trajectory or wrongly conside- red its angle of approach on a mistral day, it can break a leg during the landing, and then die of gan- grene. The bird and the plane are one and the same in the collective imagination. It is the fruit of the long-dis-
share their knowledge with such a fine spirit. Jean- Louis Baroux is a man of communication, a rarity in the airline industry. In producing this issue, I realised just how little the world of civil aviation knows how to communicate. If you want to carry your weight in public opinion and in the press, you have to give yourself the means to do so. I have perhaps touched on one of the reasons why aircraft put up so little resistance to the dogma of pollution that clings to their hulls: the lack of effective, coordinated communication! Not being able to communicate properly, to provide the information required quickly, is a handicap and a source of the worst worries: we remember the silence of Aegean Airlines, which had lost track of one of its passengers' pets, a cat, and the outcry that followed, faced with the company's inability to give a rapid and coherent response. The precision and technical nature of the airline industry must be applied at all levels, including communication.
painting and photo by www.airplane.aero
tance migratory bird, revisited by man, and it shapes our dreams: new horizons, distant busi- nesses, encounters, reunions. Born to be a Bird devotes this volume to APG's World Connect and the world of the APG family, a family affair, literally and figuratively, with Jean-Louis Baroux, the group's founder, a brilliant business- man, music lover, maestro and master of this great house whose doors open onto the world; where he ensures that his guests never lack for anything and that they work in the best possible spirit; precise, demanding with others as much as with himself. We love reading his columns. Few people know how to
Finally, being well perceived by showing that we are interested in the environment, by helping to protect wildlife - preferably birds - and its biodiversity, would be an additional asset for everyone and would help to enhance the image of airlines. We'll have a chance to talk to you about this again. Because the bird is the aircraft's ‘model’. And because a future without birds would mean living in a world of the deaf, a world where, as studies have shown, people would be less happy: birdsong accompanies us and deli- vers a message of prosperity and confidence in the future.
jeh.anolis@gmail.com
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~B O R N T O B E A B I R D - 2024 ~
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