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Blue Diamond Selects McKinney as AOR Blue Diamond has selected McKinney as their Agency-of- Record (AOR) for all strategy and creative across their Blue Diamond Almond products. This new partnership will focus on expanding our reach to further showcase the healthy, flavorful, and satisfying product choices Blue Diamond offers. McKinney demonstrated an in-depth understanding of the industry and how purchase decisions are made, ultimately turning simple human insights into attention- grabbing creative work. “When searching for a new creative agency, we knew we wanted more than just an agency. We wanted strategic partners who shared Blue Diamond Growers ’ values and goals. The McKinney team stood out as the best partner throughout this entire process,“ said Raj Joshi, Senior Vice President, Global Consumer Division at Blue Diamond Growers . “Working with McKinney will enable us to showcase our commitment to excellence, innovation, and high- quality in visionary and creative ways.“
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