MEET THE ‘FINANCIAL FEMINIST’ TORI DUNLAP HELPS WOMEN SAVE
A woman stands in front of a camera. She says, “I will have over $30 million by the time I retire, and I’m only 27. Let’s talk.” Would you watch the rest of that video? If so, you might want to join the many people who already follow Tori Dunlap (@herfirsk100k) on Instagram and TikTok. By age 25, Dunlap had saved $100,000 thanks to financial advice from her parents — and she turned that process into a business. She launched Her First 100K, a financial coaching service for women, and became a viral success on social media. The Guardian newspaper calls her “the TikTok feminist saving people from debt” and Forbes puts her at the center of the “FinTok” (Financial TikTok) movement. She’s been featured on the “Today Show,” Business Insider, TIME, and BuzzFeed since launching her business in 2019. So, what is she doing right? 1. She knows her demographic. Dunlap talks directly to people just like her: millennial and Gen Z women fighting an uphill battle against the patriarchy and suggestions that deprivation is the only way to save.
Targeting such a specific demographic is a smart strategy because she can tailor her message and marketing dollars just for them. 2. She’s social media savvy. Dunlap jumped on TikTok early, and she plays the algorithm game on both TikTok and Instagram well. By using reels, trending soundtracks, and humor, she makes her social media presence “engaging, entertaining, and actionable,” as she put it to Forbes. 3. She’s not afraid to get personal. On her podcast “Financial Feminist,” Dunlap shares details about her childhood and opens up about her own struggles with money and sexism. This transparency helps convince her fans that she’s the real deal, and because she feels like a friend, they stick around and use her services long term. To learn more about what makes Dunlap tick, visit HerFirst100K.com.
“I’m never going to shame people for their oat milk lattes or blame their brunch habits for not being able to buy a home,” Dunlap told Forbes.
CHICKEN SALAD
GG Gretchen’s Kitchen (My Mom’s Secret Recipes)
INGREDIENTS
• 2 chicken breasts, boneless and skinless • 3 tbsp salt • 5 1/4 cups water, divided • 3 scallions, sliced • 3 cucumbers • 1/2 cup sesame seeds, divided • 2 tbsp lime juice
• 2 tbsp tahini • 1 tbsp soy sauce • 1 tsp honey
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• 1/4 tsp red pepper flakes • 1/4 head of romaine lettuce
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• 1 cup cilantro leaves • 1/2 lime (for serving)
DIRECTIONS
1. In a pot over medium heat, bring chicken, salt, and 5 cups of water to a simmer. Reduce heat to low and cook until juices run clear when the thickest part of chicken is pierced, about 8–10 minutes. Transfer chicken to a medium bowl, let cool slightly, then shred meat into big pieces and set aside. 2. Soak scallions in very cold water for 10 minutes, then drain and rinse. 3. Slice each cucumber into 8 quarter-cut pieces, for a total of 24 pieces. Add to bowl with reserved chicken. 4. Set 1 tbsp toasted sesame seeds aside in a small bowl for serving. Use food processor to pulse remaining seeds a few times until some are powder, then transfer to a medium bowl. Add lime juice, tahini, soy sauce, honey, and red pepper flakes, then mash mixture to create a paste. Add 1/4 cup water and whisk to combine. Taste and season with salt. 5. Add lettuce and cilantro to the bowl with reserved scallions. Pour half of the dressing over greens and toss to coat. Arrange on a platter. Pour
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“I will make darkness into light before them and rugged places into plains.” –Isaiah 42:16
remaining dressing over chicken and cucumbers, toss to coat, and arrange over greens. Top salad with reserved tbsp of sesame seeds, and squeeze lime juice over the salad.
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