Undergraduate Brochure 2025

Our courses

Course pathways

Digital Business pathway

Marketing pathway

Entrepreneurship pathway

Finance pathway

Year 1

Year 1

Year 1

Year 1

Module options:

Students take:

Module options:

Students take:

Digital Ventures

Foundations of Financial Management

Principles of Marketing

Digital Ventures

Year 2

Year 2

Year 2

Year 2

Module options:

Students take:

Module options:

Programming for Business Application

Students take:

Entrepreneurial Mindset

Marketing Strategy Marketing Research Consumer Behaviour

Fundamentals of Finance

Digital Business

Module options:

Module options:

Venture Capital

Design Thinking for Digital Innovation

Finance 2: Corporate Finance

Corporate Entrepreneurship

Financial Econometrics

Work in the Digital Era

Design Thinking for Digital Innovation

Final year

Module options:

Final year

Final year

Customer Experience

Final year

Module options:

Module options:

Banks & Financial Systems

Investment Management

Advanced Analysis for Marketing Decisions

Module options:

Digital Innovation Project

Law for Entrepreneurs

Entrepreneurial Finance Markets

Financial Optimisation: Markets & Technology Alternative & Responsible Investments

Derivatives & Risk Management

AI for Business

Images of Creativity

Innovation Management

Developing & Communicating Powerful Brands

Managing Stategy in the Digital Era

International Financial Management

Decision Making in Entrepreneurship

Lean Startup

Global Issues in Marketing

Financial Statement Analysis

Digital Innovation Project

Fintech

Mergers & Acquisitions

The modules included in the above pathway may be subject to change.

The modules included in the above pathway may be subject to change.

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Undergraduate Programme

wbs.ac.uk/go/undergraduate

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