Sadman Mahmud Chowdhury linkedin.com/in/sadman-m-chowdhury ■ Career history: Pricing Senior Manager, Banglalink, Bangladesh Pricing Manager, Banglalink, Bangladesh Senior Officer, bKash, Bangladesh Specialist, Robi Axiata Ltd, Bangladesh
■ Education highlights: MBA, Warwick Business School, UK
BSc, Economics, North South University, Bangladesh BBA, Finance & Accounting, North South University, Bangladesh
■ Nationality: Bangladeshi
■ Languages:
Bengali (native) English (fluent) Hindi (intermediate) French (basic)
■ Career achievements: Developed new price plans to mitigate the impact of increased government taxation on customer spending on telecom services in Bangladesh for two successive years, 2019 and 2020. Protected company revenue amounting to US$26 million and US$27 million respectively. Devised Banglalink’s pricing strategy for 2022 and beyond to justify an investment in excess of US$350 million. As a result, Banglalink’s internet prices increased 6% in the first half of 2022 which was a key lever to achieve 11% revenue growth year-on-year. Led a cross company project to ensure transparent price communications in the market. Devised best-in-class tariffs without hidden conditions and collaborated with the brand team to launch a unique marketing campaign that increased Banglalink’s net promoter score by 3.2 points. The campaign was critical in driving subscriber growth by 2.1% over a six- month period.
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