Olubukola (Olayemi) Adams linkedin.com/in/bukolaadams ■ Career history: Finance Manager, Access Bank Plc, Nigeria Finance Business Manager, Diamond Bank Plc, Nigeria Customer Insight and Engagement Manager, Diamond Bank Plc, Nigeria Customer Insight and Analytics Officer, Diamond Bank Plc, Nigeria ■ Education highlights: MBA, Warwick Business School, UK BSc, Economics, Madonna University, Nigeria Member, Association of Certified Chartered Accountants (ACCA), UK
■ Nationality: Nigerian
■ Languages:
English (native) Yoruba (intermediate) French (basic)
■ Career achievements: Managed a cost transformation project that saved 30 billion naira in 2020, 14 billion naira in 2021, and 7 billion naira in the first half of 2022. This was primarily due to effective financial planning and monitoring, early vendor negotiations for procurement and marketing activities, the decommissioning of unprofitable channels, automation, and the review of user licenses, among other things. Increased channel profitability by approximately 20% per year by improving operational and marketing efficiency, optimising revenue through cost benefit analysis of campaigns, tracking performance and return on investment, and redeploying marketing resources to high performing channel segments. Increased revenue in the mass market and emerging business segments by more than 20% by providing insightful data analysis on the onboarding and retention process, which revealed that approximately half of new customers dropped off before 90 days. The process was journey mapped to identify and resolve all activation gaps, and the acquisition and retention strategy was revamped to include campaign rewards.
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