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By adhering to the principles of change management you will quickly increase the level of commitment and decrease the level of resistance to change.

ADVOCACY

ADOPTION

ACCEPTANCE

AWARENESS

TIME

How to use this Primer Begin your exploration of change management with this concise primer. It will introduce basic change management concepts and a strong organizing framework. You will find a brief discussion of each stage in the ExperienceChange model, a seven-stage process for maximizing commitment and minimizing resistance to organizational change.

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A L I G N K E Y S TA K E H O L D E R S

E N G A G E O R G A N I Z AT I O N

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UNDERSTAND Understand the need for change.

ENLIST Enlist a core change team.

ENVISAGE Develop vision and strategy.

MOTIVATE Create a sense of urgency.

COMMUNICATE Communicate the vision.

ACT Take action.

CONSOLIDATE Consolidate gains.

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