Create a sense of urgency
SPHERE
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A L I G N K E Y S TA K E H O L D E R S
E N G A G E O R G A N I Z AT I O N
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UNDERSTAND Understand the need for change.
ENLIST Enlist a core change team.
ENVISAGE Develop vision and strategy.
MOTIVATE Create a sense of urgency.
COMMUNICATE Communicate the vision.
ACT Take action.
CONSOLIDATE Consolidate gains.
Don’t underestimate the challenge of breaking employees from their comfortable ways.
Employees crave the security associated with the status quo and tend to discount the significance of new corporate initiatives borne high in the managerial ranks. Motivate change by creating a sense of urgency. Help employees at all levels understand the business and personal consequences associated with the status quo. By broadly communicating information that shows a potent external threat, you can overcome barriers to acceptance and motivate change. You must make this effort in earnest. Most change programs fail at the outset because of a failure to properly communicate the urgency of circumstances. Over 75% of people in a company should be convinced that business- as-usual is totally unacceptable before executing the remainder of the change program.
Use a variety of tactics to create a sense of urgency: • Share competitive information • Share financial information • Organize site visits • Organize town halls •
Organize behavioural interventions (seminars, workshops)
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