Tactics List (1 of 5)
Appoint Core Change Team * Entire Organization | 3 weeks | $40,000 Build a project team to lead and coordinate the change process.
Benchmarking Managers | 2 weeks | $2,000
Arrange for senior managers to tour several local organizations who have been successful commercializing new technologies.
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Briefing on Vision and Strategy Managers | 1 week | $2,000 Bring in managers and directors for an extensive briefing on the vision and strategy. Be prepared to answer their questions.
Celebrate Successes Entire Organization | 1 week | $2,500
Plan for a product-launch celebration rewarding the members of the New Product Development team for the launch of a new product.
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CEO Gives Upbeat Speech Entire Organization | 0.5 weeks | $500 Have Johnson tell employees not to worry and that if teams don’t work in the near future, the company will explore another structure to achieve its goals.
Competitive Entire Organization | 2 weeks | $2,000 Develop and execute a formal program to share competitive information within the Company. The program would include prepared documents to be circulatedanddepartmentalmeetings for discussion.
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Competitive and Financial Managers | 0.5 weeks | $1,000
Constant Repetition of Vision Entire Organization | 2 weeks | $5,000 Plan for constant repetition of vision using multiple methods. Appoint a core change team member to oversee all communications to ensure consistency.
Prepare and deliver an extensive briefing to all managers on the competitive landscape and the company’s current financial situation.
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Core Change Team Presentations Entire Organization | 2 weeks | $5,000 Make presentations at the departmental level regarding the discussions taking place within the core change team meetings. Outline the challenges facing the company and the chosen vision and strategy.
Cost Rationalization Entire Organization | 4 weeks | $5,000 Save costs by selling the corporate art collection and leasing excess office space in the administration building.
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