What’s New withFanSaves Because everyone’s a fan of SavingMoney! T he FanSaves app continues to pick up steam as it is now being used by teams and organizations across North America, from New Mexico to Halifax but its expansion isn’t just geographical. FanSaves was founded two and half years ago to help sports teams increase their sponsorship sales, giving sponsors a way to offer digital discounts and deals to fans but new opportunities have begun to arise. Kris McCarthy and I both had a background in sports and we knew sponsors wanted more than the traditional inventory we had to offer them so we came up with the idea for FanSaves. by Shannon Ferguson
The idea and concept was simple: Offer fans discounts and deals from sponsors of teams on the FanSaves app so that sponsors could better track ROI and customer analytics and be promoted on a digital platform. But recently, the FanSaves’ team started being approached by more than just sports teams as we know that there were many vertical market opportunity to grow as Kris and I realized that everyone is a fan of something so we’ve broadened our horizons and its really paying off. The app now features a university, an e-sports
league, Downtown BIAs and Tourism groups, a youth soccer league and a Chamber of Commerce. The Chamber of Commerce vertical is beginning to expand quickly as FanSaves allows Chambers to offer a more engaging Member-to-Member Discount program. Kris and I are also in talks with many events, conferences, festivals and not-for-profits, all
which rely heavily on sponsorship but often can’t offer their sponsors much more than their logo on a banner. FanSaves is now able to help any group or entity that has a sponsorship or advertising stream and for us it’s so exciting to know we can help so many different verticals but also give users access to even more deals because everyone’s a fan of
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DECEMBER 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
SPOTLIGHT ON BUSINESS MAGAZINE • DECEMBER 2019
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