Central Washington University Board of Trustees July 21, 2023 EXECUTIVE SUMMARY – University Relations Update
During the 2022-23 academic year, Central Washington University has carefully evaluated the organizational structures and processes to effectively deliver our new brand promise—We See Futures—while upholding principles of sound resource stewardship. Further, Central Washington University has developed and executive state and federal legislative agendas that advanced the university’s vision, mission, and values. In support of these objectives, the purpose of the University Relations Update is to engage the Board of Trustees in a conversation on the progress with strategic, integrated marketing and branding; the selection and implementation of a new tagline; and the execution of state and federal legislative priorities.
Submitted:
Approved for Submittal to the Board:
Andrew Morse
Jim Wohlpart
Chief of Staff & Interim VP Public Affairs
President
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