Central Michigan Roofing January 2019

January 2019




2019: It’s Going to Be a Great Year, Let’s Make It That Way Together

have plenty of space for parking and the ability to provide a better experience for our customers. Our entire team is looking forward to this next step. It’s incredibly rewarding to see all the hard work of our employees come to fruition. Our business has come so far, and by utilizing this new property, we’re one step closer to achieving bigger goals. The team here works to provide an excellent experience for our clients, and this building is an example of their dedication to our mission. Everyone always steps up to help each other, and now it’s the company’s turn to step up by providing a better workspace. One of the best parts about this new facility is that we’ll be producing a good majority of the materials for it — why not? Ha! Our partnership with K-Buildings (a metal building manufacturer) is something we love to inform our clients about, and we trust our relationship so much that we’re asking them to manufacture the steel frames for our new building. From there, we’ll form the siding, roofing, and trim pieces to bring the structure together. It will ultimately serve as a model building for what we can provide to clients who are looking for a complete construction of a hybrid steel building rather than just the roofing or siding. We’re hopeful for an opening date sometime in 2019, but we’ll see how the winter goes and when we can break ground on construction. We set the bar high for this project, and it’s possible the date will be pushed back, but I can’t think of better news to share to start off the new year!

The start of the new year is the perfect time to make the announcement that all of us at Central Michigan Roofing are extremely excited for. Over the last few months, our team has been diligently working to make a better experience for the people we serve. The growth of our business has been amazing, but at the same time, it’s saddled us with some limitations. We’re running out of room to stock materials and operate. We’ve utilized our current property to the fullest, which brings us to our big news. Central Michigan Roofing will be expanding in 2019 to a new location! We have the green light from the zoning department, and up next on the list is to get our building permits. In the next couple months, we will review the building plans and make sure construction is feasible. Our new location will be off a Class A highway, so we’ll also

– Emanuel Herschberger

A “jiffy” is an actual unit of time: 1/100th of a second.

Published by The Newsletter Pro | www.NewsletterPro.com 1


2. GIVE NEW HIRES THE CHANCE TO GROW. The best employees constantly hunger for new growth and development opportunities. Show prospective hires the potential heights they can reach at your organization. First, your business has to have a growth mindset that promotes loyal employees and empowers them to step into exciting new roles. Then you need to present prospective employees with challenging, rewarding projects and responsibilities and show examples of how those who’ve come before them have succeeded. Annual reviews and raises are a start, but you should also explain how a job at your business will improve your prospect’s skills, career, and life. 3. GET THEM IN THE DOOR. If you already offer a legitimately competitive salary, an expansive benefits package, and a good work environment with opportunities for growth, the only challenge left is to get on your ideal candidate’s radar. One of the best ways to do this is to implement an employee referral program. Ask your team if they know anyone who’d fit the empty role. If you end up hiring their prospect and they stay on the team for, say, six months, then reward the referrer. Cash, PTO, and other benefits will encourage your loyal employees to bring in their skilled friends. CERAM-A-STAR 1050 Paint looks great when it’s freshly applied, but after enduring a few years of Michigan’s snowy winters and summer heat, the color fades, losing its original luster. Heat, moisture, and UV radiation all contribute to the coating’s wear and tear. However, the coating we use is proven to last longer due to its unique mixture. More than 40 years of testing and case studies make CERAM-A-STAR 1050 the best coating on the market for our area. If you look through our projects, the original color still looks great. The makers of CERAM-A-STAR 1050, AkzoNobel, have found that many buildings in South Florida — a climate known to be harsh for metal roofs — hold their color for over 10 years. At Central Michigan Roofing, we want to make sure you have the highest quality product, the fastest service, and the best prices around. With coatings like CERAM-A-STAR 1050, we’re able to make sure that the metal we use is ready to stand the test of time. Give us a call today to learn how this coating is perfect for your next structure.

Finding good employees has always been hard, but in the economic environment of 2019, it can feel downright impossible. At the end of 2018, U.S. unemployment was the lowest it had been since 1969. For months, unfilled jobs outweighed the number of people seeking employment. In a market where job seekers have the pick of the litter, employers face stiff competition when courting prospects. Here are three strategies to draw in top performers and keep them. 1. PAY MORE. Excellent benefits, fancy perks, and flexible hours are important items on any job seeker’s checklist, but virtually every prospect’s top priority is adequate pay. Workers today have unprecedented bargaining power, and yet, according to ADP, small businesses with fewer than 50 employees boosted wages only a little over 3 percent last year, an amount quickly swallowed up by inflation and increasingly steep living costs. There’s just no way around it. To attract top-tier talent, competitive compensation is paramount, especially in 2019.


When shopping for roofing supplies, many consumers want metal because it’s a superior roofing material. What they don’t always realize is that while metal is durable and sheds snow well, it’s not just the inherent properties of metal that make it effective. The coatings added to the roofing panels are what ultimately stylize the product, retain coolness in the summer, and prevent rust.

Central Michigan Roofing | (269) 758-3330 2

What do you get when you cross a snowman with a vampire? Frostbite.


80/20 How the Pareto Principle Relates to Your Life RULE

ORDER OF OPERATIONS Different jobs might take the same amount of time, but they have different levels of importance when it comes to overall completion. It’s essential to organize the top 20 percent of your activities — those that carry the most weight — first. If you start with the tasks that are in the bottom 80 percent of what affects the end result, you will be slowed down significantly. For example, if you’re looking to write a book, it’s important to start with actually putting words on paper, not finding out how you will get it published. The best part of the Pareto Principle is that it’s not static. Just because much of what you currently do falls into the 80 percent doesn’t mean that has to be the case going forward. By prioritizing effectively, you can alter your work allocation to be more efficient. Logging how your time is spent on any given task provides you with a snapshot of your day, giving you a great way to see how efficiently you’re working and where your priorities reside.

Do you ever set out to do a task, but find yourself getting bogged down with inconsequential duties? The Pareto Principle states that 80 percent of the effects come from 20 percent of the causes. In the business world, this concept has many different interpretations. Here are a couple. CAUGHT OUT IN THE WEEDS One way to explain the Pareto Principle is to say that 20 percent of the work yields 80 percent of the results — what directly affects the completion of a job is often only a small amount of what transpires. For example, let’s say you’re installing a metal roof on a new barn. How much of your time is spent answering questions, moving equipment, speaking with the owner, analyzing the build site, and going through safety measures? While there are many tasks required for this job, most of them have an indirect impact on actually putting the roof on the barn. By maximizing the time spent installing and minimizing menial tasks, you can operate more efficiently.

Braised Chicken & Spring Vegetables

Have a Laugh

Recipe inspired by Real Simple

• 12 radishes, halved


• 4 large carrots, cut into sticks

• 1 tablespoon olive oil

• 1 tablespoon sugar

• 8 small bone-in chicken thighs

• 2 tablespoons fresh chives, chopped

• 1 cup low-sodium chicken broth

• Salt and pepper


1. Heat olive oil in a large saucepan or Dutch oven over medium- high heat. 2. Season the chicken with salt and pepper. Brown in pan for 6–7 minutes per side. 3. Remove chicken from pan and scrape off excess fat. Add broth and stir in radishes, carrots, and sugar. 4. Return chicken to pan, placing on top of vegetables. Gently simmer with lid on pan for 15–20 minutes. Finish with chives.

A dime has 118 ridges around the edge.


Published by The Newsletter Pro | www.NewsletterPro.com



Inside This Issue

A Big Announcement From Central Michigan Roofing

A Guide to Making Ideas Stick

It’s Not Just the Metal That Makes Our Product Great

How the 80/20 Rule Can Make You More Efficient

Why Start the New Year in Winter?

WHY JANUARY? The Origin of New Year ’s Day

to celebrate new beginnings? Under Caesar and subsequent rulers, the Roman Empire expanded its reach, carrying its calendar with it. While much of Europe adopted Caesar’s calendar, New Year’s Day remained a hot-button issue for centuries. Thanks in part to the spread of Christianity and to the colder conditions in Northern Europe, there was a lot of resistance to the January start date. Religious leaders saw it as a pagan holiday, and much of Europe chose to restart the calendar on March 25, during the Feast of Annunciation. Much of Catholic Europe officially recognized Jan. 1 as the start of the new year after Pope Gregory reformed the solar calendar again, correcting certain mathematical errors made in Caesar’s day. There were still holdouts, however. In fact, England and its American colonies continued to celebrate New Year’s Day in March until 1752. So there you have it — we were very close to having our fireworks celebrations in lovely spring weather. Ultimately, the ubiquity of the Gregorian calendar won out, as the demands of our increasingly interconnected world made a shared calendar a necessity. So if you struggle to start your New Year’s resolutions this winter, blame Julius Caesar.

The month of January kicks off by welcoming the new year — there are countdowns, fireworks, and of course, the ball drop in a freezing-cold Times Square. But why? Why do we start our calendars when much of the U.S. is in the dead of winter? Why January? The short answer is Julius Caesar and Roman politics. The calendar had long been a political tool in Rome. Depending on who was in power, Roman pontifices would add or subtract entire weeks from the year, manually adjusting the term limits of elected officials. As you could imagine, this caused a lot of chaos, because months frequently slipped out of time with the changing seasons. After becoming emperor, Julius Caesar brought about some much-needed reforms. Inspired by the Egyptian solar calendar, Caesar fixed the Roman year at 365 days and instituted the leap year to keep months aligned with the solstices. He moved the new year from the spring to the day that elected officials traditionally began their year-long terms, Jan. 1.

This choice carried spiritual significance, since January was named for Janus, god of doors and gates. What better month

Central Michigan Roofing | (269) 758-3330 4

Where do polar bears keep their money? In a snow bank.

Page 1 Page 2 Page 3 Page 4

Made with FlippingBook Online newsletter