Board Converting News, January 8, 2024

to get into our industry, many are leaving as they age out. Hell, this old fart needs to go! How do we as an industry continue to grow and fulfill the great many things we are counted on doing, like producing the world’s most sustain- able package? It has to be with new technology and em- ployees skilled to master this new technology. “If I told you five years ago, we should be hiring young people skilled at Python you would think I was talking about snake charmers. The new employee we need will be very tech savvy and one that is extremely curious that wants to grow in a very tech savvy company because that’s who will be hiring and where these new entrants will be going. Wake up box people. “Here is something I heard at a CEO round table from our industry. ‘Our owner will not let us use Chat GPT.’ That company and many like will be either sold or bankrupt in the next three years or not sooner. Remember Animal House, ‘fat dumb and stupid is no way to go through col- lege.’ How about, blind is no way to continue on in the box business! I can’t say enough about this subject. “I end this ramble with this, next year is an election year and things have to be rosy even though below the surface they are a train wreck. Inventory levels are coming down. We will see a steadiness to our businesses, and we will have balanced the supply and demand with fair prices for what we need to be profitable and relevant for our clients. We have the most sustainable product on the planet and our clients are wanting us because we are so damn sexy now. Put the Box to Nature mark on every box you can so we can get those boxes back to recycle them again. Learn everything you can about the new technologies that are in front of us especially Industry 4.0, learn to understand these LLMs and automation opportunities that are being developed. “Lastly, get off you couch and write a big fat check to the ICPF so we can continue the mission in warping the bright minds of students to come into our industry. Quit be- ing so cheap and do it. If you don’t you might just have to get by via hiring the retreads of the industry (hot tip, they are retiring right and left) and continue going backwards into the very bright future ahead of us.” CAL BOX GROUP Santa Fe Springs, California: John Widera reports, “With the murderous war in Ukraine, Hamas terrorism, Chinese military build-up, climate change, nuclear weapon threats, etc., our days in 2024 will be clouded by a growing sense of uncertainty-broader and different. “How different? Instead of the typical garden variety crisis, some people are using the word ‘apocalypse’ to de- scribe the disenfranchised world economy. That is scary stuff if used as a way to control others or change them. “Apocalypse comes from the Greek for ‘uncovering,’ ‘unveiling,’ or ‘revealing,’ which makes it a word of possi- Converter Outlook: Part I (CONT’D FROM PAGE 28)



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January 8, 2024

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