AFFORDABLE HOMES
INTRODUCING ARGENTA : NEW SHARED OWNERSHIP HOMES IN EAST LONDON’S ICONIC SILVERTOWN If you’re dreaming of buying your first home in east London, there’s a new address you need to know about: the emerging neighbourhood of Silvertown. Argenta, a brand new Shared Ownership development from Guinness Homes, is launching summer 2025 – and it’s set to be a game-changer for first time buyers in this area
Argenta is the first collection of homes to be released within Lendlease’s landmark masterplan for Silvertown, which is set to become one of east London’s most iconic neighbourhoods. Part of a total of 430 homes that Guinness Homes is delivering within the masterplan area, the first launch will bring 66 new homes to market – an exciting opportunity for buyers to get into a growing area right at the beginning.
EAST LONDON’S COOLEST NEW NEIGHBOURHOOD
Silvertown is one of the most distinctive and historic parts of the Royal Docks. Once known for its industrial past, Silvertown will be transformed into a vibrant waterside community.The new 27-acre masterplan will eventually deliver thousands of homes, along with new commercial spaces, leisure facilities, bars, cafes, a revitalised waterfront with open swimming facilities and public parks – creating a lively hub centred around the water. In addition to the impressive facilities to come in the future, there is already plenty on offer for Argenta purchasers in the area. Minutes from Argenta are plenty of independent cafes, restaurants and local supermarkets. For fans of the outdoors, the Thames Barrier Park is a short walk away. On weekends, residents can head to Royal Victoria Dock just around the corner, where they can enjoy watersports (from canoeing to paddleboarding), riverside walks and a huge range of places to eat and drink – including independent brunch spots, restaurants, local breweries and waterside pubs. One of the main draws of the area is its fantastic transport links, well-connected to the rest of the capital and beyond. The area is served by the DLR at Pontoon Dock, providing easy links to Canning Town,
CGI for indicative purposes only
Canary Wharf and the City. Custom House station, just a short walk away, connects you to the Elizabeth Line – making central London and Heathrow airport a simple journey away. Even better, the recently opened Silvertown Tunnel has slashed travel times across the Thames, linking Silvertown to the Greenwich Peninsula and the O2 Arena in minutes. DISCOVER ARGENTA Offering a stylish selection of one and two bedroom apartments, homes at Argenta have been designed with modern living in mind. Expect contemporary interiors, spacious layouts and fully integrated kitchens, with each apartment offering its own private balcony – ideal for relaxing
after work or enjoying the buzz of the Docklands below – plus a landscaped residents’ garden. A number of the homes in this phase will offer views across Silvertown to the east, and towards North Greenwich to the west. Whether you’re looking for a stylish starter home or a long-term home in a growing area, Argenta ticks all the boxes. Available exclusively through Shared Ownership, Guinness Homes’ new homes at Argenta offer first time buyers an affordable route on to the property ladder in east London, typically requiring much lower deposits and monthly payments than properties on the open market.
To book a show home viewing and find out more about Argenta today, visit guinnesshomes.co.uk/silvertown
36 First Time Buyer August/September 2025
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