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PEABODY | THE AURIA
Notting Hill is one of London’s most desirable neighbourhoods, known for its strong sense of community, vibrant cosmopolitan charm, and village-like feel that sets it apart from anywhere else. Situated on the iconic Portobello Road, The Auria captures this spirit through The Bohemia, a one bedroom show home designed by award-winning interior designer Pandora Taylor for Peabody New Homes. “Notting Hill’s distinct character is weaved throughout the design and the show home feels like a sanctuary from city life, bringing the idyllic village-like feel from the neighbourhood into the apartment.”The home combines bold colours, natural materials, and a strong sense of place to reflect the area’s creative energy. From bark-like rusts and mossy greens to sunshine-yellow curtains and sky-blue walls, the design evokes warmth, comfort and character. With sustainability and affordability at its core, The Auria is ideal for first time buyers seeking a stylish yet attainable west London home.
EDWARD THOMAS INTERIORS | MOCHA MOUSSE AT MARINERS VIEW
Mariner’s View is a stunning coastal development in Hornsea, East Yorkshire. Edward Thomas Interiors (ETI) collaborated with Gleeson Homes to design the three bedroom Keady show home to capture the spirit of sustainable seaside living with a modern interpretation. Its interiors are trend-led but also inspired by the landscape and Hornsea’s famous pottery. The Pantone Colour of the Year, Mocha Mousse, anchors the design, while current styling techniques, easy to replicate with YouTube or Pinterest tutorials, illustrate how to add instant impact at low cost. ETI’s deliberately cost-conscious design includes furniture, artwork and accessories sourced from well-known, affordable retailers alongside pre-loved and upcycled pieces. Space-saving styling demonstrates alternative room uses, including a yoga/ mindfulness studio in the guest bedroom that would help save on expensive gym memberships. The result is a vibrant, inspirational show home. Since launching in March 2025, Gleeson has sold all available Keadys, while the overall development’s sales rate has increased by 50%.
CLAYTON & COMPANY FOR TAYLOR WIMPEY | KING GEORGES GATE
Designed in collaboration with Taylor Wimpey, this show home, designed specifically for first time buyers, is in a vibrant area of south west London. Drawing inspiration from Soho House, we created a stylish yet practical space that balances aspirational design with budget-friendly choices. We zoned the open-plan layout with furniture to enhance flow, while a neutral colour palette kept the space bright and adaptable. Feature walls and statement furniture delivered impact on a budget and details like built-in storage and floating shelves maximise space. From a bold curved headboard to a playful home office, every detail has been tailored to reflect how today’s buyers live. The result is a welcoming, aspirational home that feels attainable and reflects a vibrant, youthful lifestyle. As of April 2025, 13 plots have been reserved since the launch of the show home in December 2024. This has increased the sales rate to over one per week.
READERS’ AWARDS buyer
First Time Buyer August/September 2025 73
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